STRAT Newsletter Article: Why Newsweek Failed

New Britain, CT, July 23, 2010 --(PR.com)-- An exclusive report tackles the various issues surrounding the Washington Post Company's startling decision to sell the venerable Newsweek magazine. It appears in the current issue of STRAT, the newsletter of print and online magazine publishing strategy.

In the report, media business analyst William Dunkerley discusses what went wrong with Newsweek. He lists a "flawed [strategic] process," giving priority to "personal predilections over business necessities," and an emphasis on "non-essential activities during a crisis period" as the chief reasons for failure. The article explains these mistakes, which Dunkerley refers to as "fatal flaws," in more depth.

The article also raises questions about the newsweekly's failure despite its resources, the possible role of politics, and the current bidding war for the Newsweek brand. Dunkerley also shares lessons that publishers can learn from this high-profile publication failure. Any magazine must be, according to Dunkerley, "an efficient tool for collecting good, active prospects for a synergistically related group of advertisers."

To read "Why Newsweek Magazine Failed," visit http://bit.ly/cjHZvP.

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