Innovation Direct™ Enjoys Successful Visit to ASI Show Chicago 2010

Miami, FL, July 22, 2010 --(PR.com)-- Innovation Direct™, a leader in the product licensing field for well over a decade, enjoyed a successful visit to the 2010 version of the ASI Show Chicago, which took place July 14th and 15th at the expansive McCormick Place. As customary, the event featured leading manufacturers in the multi-million dollar promotional products industry spanning an eclectic collection of product categories.

The Advertising Speciality Institute (ASI) has been providing quality products and services to the promotional products industry for over 50 years. As listed on their official website, they are considered to be the largest marketing and media organization serving the advertising specialty industry. This Chicago-based trade show is one of several similar gatherings held throughout the year by ASI in an effort to bring together the supplier and distributor members of their organization for several days of profitable networking and business opportunities.

Innovation Direct™ enjoyed opportunities to interact with representatives of companies in fields as diverse as apparel, handbags, outdoor products, and general promotional items, just to name a few. As with any trade show event that Innovation Direct™ attends, the ultimate goal is to interest as many exhibitors as possible in becoming a part of its Innovation Direct To Industry™ program, a dynamic and complimentary new product idea information service for manufacturers and marketers.

"As is the case every year that we've participated, the ASI Show Chicago was another very productive trade show experience for us," remarked M. Henry Kent, Innovation Direct™ trade show representative. "Everything about this show is always handled first class by ASI, and the exhibitors are very receptive to the idea of receiving information on new products from us on an ongoing basis."

Follow-ups with the companies met during ASI Show Chicago 2010 have already begun, and Innovation Direct™ is hopeful that many of these communications will lead to fruitful, long-term relationships that benefit many of the inventions on the company's roster.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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