Innovation Direct™ Announces Renewal of ASI Membership for 2010-2011

Miami, FL, July 22, 2010 --(PR.com)-- Innovation Direct™, a South Florida-based leader in the product licensing industry for well over a decade, is pleased to announce it has renewed its association with the Advertising Specialty Institute (ASI) for another 12 month period. This latest membership in the leading media and marketing organization's list of suppliers was initiated in July 2010 and will be current until July 2011.

ASI has been bringing suppliers and distributors of promotional products together for over 50 years through a variety of productive and interactive forums, including several major trade show events per year. Licensing Direct has enjoyed participating in several ASI-sponsored proceedings over the year, including having participated in the organization's Chicago trade show for 7 consecutive years. Over time, Innovation Direct™ has networked and exchanged new product idea information with a number of ASI member companies that have expressed an interest in reviewing information about inventions on its roster through the company's Innovation Direct To Industry™ program.

"From the product licensing standpoint, we have found that quite a few fellow ASI member companies have had an interest in taking a look at what the latest innovations from independent inventors are," remarked Juan C. Blanco, Innovation Direct™'s Director of Product Licensing. "Probably in large part because the promotional products field is so diverse, the wide variety of items typically on our roster prove to be a good fit with many ASI companies, as we have a little bit of everything to offer them."

In its new membership year, Innovation Direct™ also plans to explore the possibility of highlighting and featuring several new products that are already production-ready and have physical inventory available through the various ASI promotional portals, but this is yet to be finalized. Overall, Innovation Direct™ looks forward to another fruitful year of being a part of the ASI family of companies.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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