New Web Marketing Service Now Available for Irish SME's - How to Get Found Online
Salvatore McDonagh, Web Marketing Expert, explains how Irish entrepreneurs can use the internet to increase their business, even during a recession. He explains "Potential customers are looking for products and services online, using google and other search engines. But if your website doesn't appear on the first page of results, your competitors will get that business. It's not very difficult for a small local business to be found on page 1 of Google, by following a few simple rules."
Galway, Ireland, July 22, 2010 --(PR.com)-- Lower profits due to the recession means that many businesses have cut back on advertising. Ironically, this has led to further reductions in profit, as fewer new customers can find these businesses.
The way consumers search for solutions to their problems has also changed. Many who in the past would have turned to the Golden Pages to find a local service, now use the internet to search for the best deal. As Broadband availability spreads, and prices for internet access and computers plummet, the gap in the market between offline and online marketing will continue to grow.
Many entrepreneurs are unaware that marketing on the internet is remarkably cost effective, especially when compared to traditional advertising. But perhaps having already sunk possibly thousands of Euros into non performing websites, they are wary of the hype surrounding internet marketing. Salvatore McDonagh warns "Having a large ad where it will never be seen is simply a waste of money. For about the same price as a medium sized Golden Pages ad, which is only there for a year, you can have a website that will be permanently on the internet."
Salvatore McDonagh explains that many small business websites are little more than a business card, discarded onto the web, and never seen. "To be found on the internet, a website needs to be designed with the customer in mind. If your customers want to find the closest local supplier or service provider, but that information is not on your website, they will not find you."
Salvatore notes that "In order to be found, you have to provide exactly what your customers are looking for. Often this is something that you can guess using common sense, but Google, Yahoo and Bing all provide tools that will let you see what people are looking for - the exact words they are using."
"It is simply a matter of making sure your website answers the questions your potential customers are asking, and making sure that your physical location, your address, and how you can be contacted are all there. Include pictures of your products, or the people who are providing your services, and any information that will help your website visitor to understand exactly what it is you are offering, and how it is value for money." Salvatore advises "Remember that your website is for real people. The search engines will reward you for providing what your customers are looking for, but they will simply ignore if you don't."
Salvatore McDonagh provides internet marketing advice and services to local businesses in Ireland and internationally, to help them get found online by prospective customers. He can be contacted at +353-85-7089335 during business hours, or via his website WebMarketingIreland.com
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The way consumers search for solutions to their problems has also changed. Many who in the past would have turned to the Golden Pages to find a local service, now use the internet to search for the best deal. As Broadband availability spreads, and prices for internet access and computers plummet, the gap in the market between offline and online marketing will continue to grow.
Many entrepreneurs are unaware that marketing on the internet is remarkably cost effective, especially when compared to traditional advertising. But perhaps having already sunk possibly thousands of Euros into non performing websites, they are wary of the hype surrounding internet marketing. Salvatore McDonagh warns "Having a large ad where it will never be seen is simply a waste of money. For about the same price as a medium sized Golden Pages ad, which is only there for a year, you can have a website that will be permanently on the internet."
Salvatore McDonagh explains that many small business websites are little more than a business card, discarded onto the web, and never seen. "To be found on the internet, a website needs to be designed with the customer in mind. If your customers want to find the closest local supplier or service provider, but that information is not on your website, they will not find you."
Salvatore notes that "In order to be found, you have to provide exactly what your customers are looking for. Often this is something that you can guess using common sense, but Google, Yahoo and Bing all provide tools that will let you see what people are looking for - the exact words they are using."
"It is simply a matter of making sure your website answers the questions your potential customers are asking, and making sure that your physical location, your address, and how you can be contacted are all there. Include pictures of your products, or the people who are providing your services, and any information that will help your website visitor to understand exactly what it is you are offering, and how it is value for money." Salvatore advises "Remember that your website is for real people. The search engines will reward you for providing what your customers are looking for, but they will simply ignore if you don't."
Salvatore McDonagh provides internet marketing advice and services to local businesses in Ireland and internationally, to help them get found online by prospective customers. He can be contacted at +353-85-7089335 during business hours, or via his website WebMarketingIreland.com
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Salvatore Polizzi McDonagh
+353-85-7089335
webmarketingireland.com
+353-85-7089335
webmarketingireland.com
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