Innovation Direct™ Prepared to Participate in 2010 ERA D2C Convention

Miami, FL, July 23, 2010 --(PR.com)-- Innovation Direct™, a South Florida-based leader in the intellectual property licensing field for well over a decade, is pleased to announce its upcoming participation in the 2010 Electronic Retailing Association's (ERA) Direct 2 Consumers Convention, taking place September 21-23 at the Wynn Hotel in Las Vegas, Nevada. Innovation Direct™ has participated as both an exhibitor and attendee in the event for a number of years, and has continually found it to be a prolific source of opportunities for the inventions it represents.

The ERA D2C Convention brings together hundreds of the leading companies in the multi-billion dollar direct response industry. Due to the considerable reliability of this field on a constant flow of new products, Innovation Direct™ has found the exhibitors at the show to be extremely receptive to receiving invention information from Innovation Direct™ through the company's dynamic subscription service for manufacturers and marketers, Innovation Direct To Industry™.

"Over the years, we have found the ERA-sponsored events to consistently provide us with high quality leads for the inventions on our roster," remarked Juan C. Blanco, Innovation Direct™'s Director of Product Licensing. "The companies at this show know exactly what the potential value of reviewing inventions on a regular basis is to their core business and are therefore usually more than happy to consider the innovations we send them."

As customary, Innovation Direct™'s trade show representatives will travel the exhibit floor during this year's proceedings in an attempt to secure new business relationships and reinforce previously established ones. Innovation Direct™'s expectation is that the 2010 ERA D2C Convention will prove to once again be one of the most successful stops on the company's trade show itinerary.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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