Home-Tech Shares Website Expertise with Industry Peers in Contractor Excellence

Fort Myers, FL, July 24, 2010 --(PR.com)-- Home-Tech founder and CEO Steve Marino is featured in a national online industry publication on website design for the Air Conditioning Contractors of America’s Contractor Excellence. The online publication serves as a resource for America’s most successful heating, cooling and refrigeration contractors to share best practices with their peers.

In the article, Marino shares how the company redesigned and recently relaunched its website, www.Home-Tech.com, to create an inviting place for customers to go online. The new site includes many customer-friendly features, such as the ability to schedule service calls and purchase or renew service agreements online, browse the company’s appliance and air conditioning catalogs, and read company news and appliance maintenance tips. According to Marino, the online service scheduling feature alone has paid great dividends – half of Home-Tech’s customers now opt to schedule appointments online.

“Websites are very labor-intensive, and they need to change constantly,” said Marino. “Spending that time is necessary, though, because all of our advertising is geared toward bringing the customer to our website, which is where we can really give them the full message about our company.”

Marino also talks about the company’s plans to launch and e-newsletter, in further response to customer feedback. The full article featuring Marino’s interviewed can be read at http://www.contractorexcellence.com/1945.

About Home-Tech
Based in Fort Myers, employee-owned Home-Tech has been an industry leader and trendsetter in the fields of air conditioning service and installation, major appliance sales and service, home-service agreements for nearly three decades. Founded in 1981 by Steve Marino, who continues as President and Chairman of the Board, the privately held Home-Tech employs 127 people and provides services in Lee, Charlotte, Collier, Sarasota and Manatee counties in Southwest Florida. Home-Tech operates from two principal locations. Its headquarters, tech training facility and appliance showroom are located at 6400 Techster Boulevard in Fort Myers and a second office at 5215 Lena Road in Bradenton which services Manatee and Sarasota counties. For more information about Home-Tech, visit www.Home-Tech.com or call (239) 433-3344.

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