The Black Box Studio Rolls Out New Promax Energy Bar Campaign

Concord, CA, December 16, 2006 --(PR.com)-- The Black Box Studio landed the Promax Nutrition account after competing with local agencies, including Publicis & Hall Riney. Now, the Concord, California based shop is pumping new excitement into the energy bar category with the “Promax LifeAthlete” campaign.

The campaign utilizes viscerally charged imagery by award winning photographer Jim Erickson to demonstrate how Promax Energy Bars help bring out the LifeAthlete in all of us.

According to agency principals, Doug Deibel and Scott Ballard, “Like it or not, we’re all competing in the race of our lives every single day. ‘I Am A LifeAthlete’ is a battle cry that speaks to everyone from hardcore athletes training for the next event, to busy moms who need extra energy to get through another hectic day. We’re spreading the word that Promax Energy Bars are a great way to get a leg up on all of those other LifeAthletes out there.”

In 2007, the ads will run in publications including Self, Shape, Men's Fitness, Women's Health, Runner's World, Muscle and Fitness, Health, Backpacker, Fitness, and Triathlete. The print and radio campaign will be supported with a series of Promax LifeAthlete events tied-in with Promax retailers nationwide.

About The Black Box Studio
The Black Box Studio is a creative boutique specializing in unique creative solutions through branding, print, packaging, interactive and broadcast media. Senior staff members have worked with clients such as Promax Nutrition, Clorox, Budweiser, Verve/Universal Music Group, Blue Diamond, Wienerschnitzel, Hidden Valley Ranch and other leading brands.

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