Nelson Cohen Global Consulting Announces Launch of Riding the Tiger: Leading Through Learning in Turbulent Times

Encinitas, CA, July 26, 2010 --(PR.com)-- Riding the Tiger: Leading Through Learning in Turbulent Times, authored by Priscilla Nelson and Ed Cohen released in early July, immediately received accolades from leaders around the world.

With today's corporate meltdowns there are inevitable consequences. According to Priscilla Nelson, "As companies like BP, Toyota, Johnson & Johnson and Satyam try to repair their reputations, they must address a number of key issues." Cohen says, "Rebuilding consumer confidence is most often portrayed as a first step in the public relations and advertising efforts launched during these harrowing times. The actions of corporate leaders are incredibly relevant during this time, both internally and externally. BP can only hope that Tony Hayward and others on the leadership team handle their business internally, with employees, far better than it has been handled externally."

Nelson agrees and adds, "To this point, Toyota has seemingly taken many of the right steps to getting their feet firmly planted back on the ground." But according to Ed Cohen, co-author of Riding the Tiger: Leading Through Learning in Turbulent Times (http://ridingthetiger.com/), they should not declare victory too soon. "In many of these cases, the relationship with employees -- the lifeline of any business -- is not seen a top priority. Leaders often do not care for the wounded employees, communicating as much as needed, leaving them with an uncertainty about their future and that of their colleagues. The result, even when it appears there is stabilization, is often major turnover which can again set a business backward."

Cohen and co-author, Priscilla Nelson, should know. They were the Chief Learning Officer and Global Director for People Leadership, respectively, at Satyam Computer Services, the 4th largest outsourcing firm in India, when it went through a major leadership and financial crisis. Faced with a national disgrace and a catastrophe with worldwide implications, Cohen and Nelson developed a collective strategy between leadership and employees to calm the chaos and help the company recover and rebuild.

Their book, Riding the Tiger, published by ASTD Press, shares the leadership practices implemented to calm the chaos and bring about organizational renewal. These practices are outstanding for any organization experiencing turbulence, whether from the global recession, rapid growth, internal crisis, or external factors.

Jim Kouzes, co-author of best selling book, The Leadership Challenge, shared "Riding the Tiger is a roaring good read. Priscilla Nelson and Ed Cohen take us in am extraordinary adventure of organizational renewal. This timely book is filled with emotionally compelling stories, practical tools and techniques, and wise counsel learned from direct involvement in one of the most stunning cases ever of corporate demise and resurrection."

Contact Ed Cohen
ed@ridngthetiger.com
ridingthetiger.com
nelsoncohen.com

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