Intex Technologies - Intex Speakers Sparks Beat Battle on Internet

Intex Technologies, India’s leading computer peripheral and mobile manufacturing company has launched a unique consumer contest on various social networking sites on the internet. The contest aptly named Intex ‘Beat Battle.’

Noida, India, July 29, 2010 --(PR.com)-- Intex Technologies, India’s leading computer peripheral and mobile manufacturing company has launched a unique consumer contest on various social networking sites on the internet. The contest aptly named Intex ‘Beat Battle’ pitches contestants against each other through an engaging flash enabled game on Facebook (apps.facebook.com/intex_beat_battle/), Orkut and the company’s microsite. The 2 month long campaign shall have 4 lucky winners taking home Intexs’ latest 5.1 Channel Elegant range of speakers.

This nifty application features a virtual room with a fully functional music keyboard consisting of 6 versions of guitar tunes, 6 notes of drum, and various other musical notes like scratch, solo, descent and fade. Players need to mix these notes in order to create great music that is loud enough to make items in the room fall and break due to the high decibels. A contestant scores on the basis of the music created and the elements of the room affected. Another unique feature of the application is the “Invite a friend” feature, which helps a user to gain 1000 points for every friend who joins the Intex Facebook page through referral.

The application has been conceptualized and developed by ‘Webitude’ on its unique proprietary technology platform that enables publishing social games and applications simultaneously and seamlessly across different platforms - in this case, across Facebook, Orkut and the Intex’s microsite. A user can participate in the contest from any platform and can compete against users of the various platforms for instance, a user can participate through Intex’s microsite but can compete against his friends on Facebook and Orkut as well. This seamless platform enables higher reach for the application.

Speaking on the application, Ms Shagufta Chauhan - Online marketing for Intex said, “Word of mouth” -referred to as “viral marketing” on the internet and social networking websites - provides an incredible reach. Our application demonstrates aptly, the features of our high quality range of speakers – namely, great and impactful sound. Moreover the unique feature of simultaneously publishing the application across social networking sites has given us great reach and visibility. It’s been a great promotion for our multimedia range of 2.0 to 5.2 channel Speakers and we’ve been getting good feedback on the campaign. Thorough thinking, in-depth planning and technically managed campaigns make you distinctive and unbeatable in online marketing.” The first round of contest ends on 4th Aug 2010.

Intex Technologies is a 14-year-old IT Hardware, Mobile Phones and Electronics Company, headquartered at New Delhi. It has a pan-India presence though its own network of 33 offices and 400+ service points. Brand 'Intex' covers 8 business segments- Computer Peripherals, PC, Mobile Phones, Consumer Electronics, Memory Products, Retail, Enterprise and International Business.

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