Over 50’s Cruise and Surf

London, United Kingdom, July 28, 2010 --(PR.com)-- The results of a new study by UK Online Measurement Company show that cruise.co.uk is amongst the top 10 most popular websites used by the over-50’s.

Internet usage continues to rise in Britain; this year reaching almost 39 million people logging on regularly. This is nearly a staggering 2 million more than this time last year.

The over 50’s now make up 31% of the total UK Internet Audience and this figure continues to grow. Perhaps more interestingly the over 50’s age group account for over half of new internet users over the past year; with men over 50 accounting for 38% and women over 50 for 15%.

So what has caused this change in UK Internet Audience? The answer is travel. Travel sites, such as cruise.co.uk and other sites such as Hand Picked Hotels and Saga, are one of the main areas of attention for the over 50’s internet generation. www.cruise.co.uk has over 21000 reviews from past cruisers, another 40,000 opinions on these reviews and real answers to over 125,000 questions concerning cruise.

The internet is no longer as ageist as it was once deemed to be. This may surprise some but came as no surprise to Chairman Andrew Gardner; “The over 50 age group are predominantly the ones who discuss, share and blog their cruise stories on www.cruise.co.uk. It is therefore no surprise that they are surfing the web more and more!”

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