Infinity Conference Call, LLC, a Leading Global Conferencing Provider, Announced Today the Addition of Social Media Consulting

Atlanta, GA, July 29, 2010 --(PR.com)-- In today’s economic environment, companies struggle to contain marketing and advertising expenditures while controlling brand recognition. Susan Deason Clayton, ICC President and CEO, understands the challenge. “Word of mouth has quickly become world of mouth as companies realize social media venues such as Facebook connect people in ways traditional media can’t,” says Clayton. “Because our clients trust us to provide effective tools for internal and external communications, they’ve asked for help implementing successful social media strategies and solutions. Their success is critical to our success.”

In 2009, noted author Erik Qualman wrote that consumers trust peer recommendations by 78 percent to 14 percent over traditional advertising methods. And a growing number of bloggers (34 percent) have found success posting product and brand opinions.

Anthony Russo, ICC Global Conferencing Specialist, manages ICC’s social media solutions. As a recognized contributor for several publications, books, blogs and LinkedIn Best Answers, Russo has a solid understanding of where social media is headed and how it affects business. “Social media is not a fad. It represents a fundamental shift in the way we communicate and it is here to stay,” states Russo. “I ask clients if they know how their brand is being discussed. If so, do they like what is said? It’s important to remember we don’t have to look for news it finds us. So I ask, “How do you want to be found?”

ICC Social Media solutions include developing and managing successful social network strategies; setting up and managing corporate fan pages on venues such as Facebook, YouTube, Flikr, Twitter, and LinkedIn; optimizing blog content; and providing a full selection of performance reporting tools to help measure your investment and success.

ICC solutions look outside in to help you grow revenues and improve profitability. Contact us today for your free consultation on how ICC can help maximize your visibility locally or globally.

Infinity Conference Call, LLC, a 100% woman-owned company certified by WBENC, is a leader in international audio, web and video conferencing solutions and services. ICC's products offer simple and flexible solutions to ensure effective communication for your company 365/24/7.

For more information call 1-888-ICC-24HR

###