GrandLife iPhone app Launched by the Soho Grand and Tribeca Grand Hotels, New York

New York’s Soho Grand and Tribeca Grand Hotels have launched an iPhone and web-based app based upon the Hotels’ cultural site, offering recommendations throughout the city giving consumers an insight into downtown New York.

New York, NY, July 31, 2010 --(PR.com)-- The Soho Grand Hotel and Tribeca Grand Hotels based in downtown New York have released a new app: ‘GrandLife iPhone and web-based application’, that gives consumers in downtown New York an easier way of navigating their way around their favourite bars, restaurants and shops.

The GrandLife app pulls content from GrandLifeNYC.com, the Soho Grand Hotel and Tribeca Grand Hotels selectively curated cultural site which offers readers exclusive editorial content and a list of recommendations throughout the city. “It is designed to reveal the hidden side of all aspects of New York City culture; from art, film, fashion, music, and dining and nightlife. It’s an intimate introduction to the city as seen through the eyes of those who call it home,” affirms Tommy Saleh, Creative Director and Editor in Chief of www.GrandLifeNYC.com.

The app features recommendations, giving guests the address, cross streets, and subway access to each. The filter function can sort through the listings by criteria such as neighbourhood, store type, atmosphere, cuisine, and price point. Icons indicate ‘recent openings’ and GrandLife’s ‘favourites’. The ‘My Itinerary’ function allows guests to create their own lists of places not to miss. The interactive Google map is geolocation based and pinpoints both the user’s current location and chosen destination, making for easy navigation. Guests can also opt for the ‘Nearby’ function, located at the bottom of each screen, which pulls up a list of stores, restaurants, bars, and museums within 0.5 miles of the user’s current location.

Also featured is GrandLife’s ‘Travel Tools’ which includes a currency converter, metric converter, and tip calculator. ‘Useful Info’ provides convenient information on airlines and airports, banks, car services, consulates and embassies, emergency numbers, NYC transit, lost credit card help, and a guide to top NYC landmarks. Hotel guests have direct contact to the Hotels via phone or email, in particular to the Concierge to help secure transportation, dinner reservations, or Broadway show tickets.

The Soho Grand and Tribeca Grand continue to introduce innovative ways to elevate the guests’ experience. With GrandLifeNYC and the portability and functionality of the mobile app, they have removed the physical boundaries of the Hotel properties and offer their guests personal access to an authentic downtown New York City experience.

Download the app: http://itunes.apple.com/us/app/grandlife/id380795096?mt=8. For more information about the Soho Grand and Tribeca Grand Hotels’ visit their websites - http://www.sohograndhotel.co.uk and http://www.tribecagrandhotel.co.uk/

About Soho Grand and Tribeca Grand:

The Soho Grand and Tribeca Grand are downtown New York’s original hotel pioneers; the first to introduce the luxury boutique hotel experience to downtown Manhattan. They are located in two of the city’s most sought after areas, alongside world renowned art galleries, boutiques and restaurants. Since their debut they have been supporting and promoting fashion, film, art, music, and design through their two iconic neighborhood properties and throughout the world via the international GrandLifeNYC lifestyle brand. The Grands have emerged as modern classics, offering refined clientele an impeccable service, luxurious accommodations and stunning décor.

To find out more and to make reservations, please visit: http://www.sohograndhotel.co.uk and http://www.tribecagrandhotel.co.uk/

For media enquiries, please contact
Lori De Blois
ldeblois@grandhotelsnyc.com
Director of Public Relations
Grand Hotels NYC
Soho Grand | Tribeca Grand
310 West Broadway
New York, NY 10013 USA
Tel. 212-965-3057
Fax 212-965-3517

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Grand Hotels NYC
Lori De Blois
212-965-3057
www.grandhotelsnyc.com
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