Market Research Makes the Difference for Small Business Success in 2010

Prescott, AZ, July 31, 2010 --(PR.com)-- According to the Small Business administration (SBA), entrepreneurs will start approximately 600,000 new businesses in 2010. While it is often cited that most small businesses fail because they are underfunded, effective market research makes the difference in a tight economy.

From changes in the various market economies causing massive fluctuations in spending habits, and the dynamic evolution of online marketing and social media, market research gives new small businesses the edge to identify opportunities while making the most of their budgets.

However, many new entrepreneurs lack the knowledge as to what market research they should perform and where to go to get the data they need. Often, they perform little to no market research before launching their business or they pay for reports from marketing consultants and firms without knowing if the data they are paying for is truly relevant to their business idea until after they spend most or all of their start-up budget.

Small Biz Break, a small business coaching, consulting and writing services company, launched their second ebook today titled, “My Idea, My Research” to help those considering starting a small business with performing focused market research. This ebook is a follow up to their first ebook, “My Idea, My Business” helping new entrepreneurs determine and define an idea business for them.

“My Idea, My Research” covers critical issues for market research, including methodology and helpful resources, along with critical questions about target markets, customers, the competition, outsourcing, and legal issues while keeping the content reader friendly.

New and struggling entrepreneurs can download a free copy of this ebook from the Small Biz Break Solutions Center simply by registering first at smallbizbreak.com/register.

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