Mobile Banking Presents Opportunities for Financial Institutions to Increase Client Retention and Acquisition
Mobile banking usage and consumer preferences are covered in this new report published by IDC.
Rockville, MD, July 31, 2010 --(PR.com)-- MarketResearch.com has announced the addition of IDC’s new report “Business Strategy: 2009 Consumer Mobile Banking Preferences Survey Results - Waiting for Takeoff,” to their collection of Wireless market reports. For more information, visit http://www.marketresearch.com/produc /display.asp?ProductID=2732067
This IDC Financial Insights' report continues to see that all channels offered to consumers have seen increase in usage over the past 12 months. Branch, ATM, debit card, card center, online, and mobile have all seen growth of various rates.
"Consumers are transaction happy at the moment and refuse to pay for all the conveniences associated with accessing their information and conducting transactions," says Marc DeCastro, research manager of Consumer Banking for IDC Financial Insights. "Mobile banking is no different. While usage has been low, this will not be the case much longer and financial institutions need to get strategic around their mobile offerings — expanding what they offer, marketing them as easier to use, and providing more opportunities around payments and fund movement." Financial institutions that can capitalize on this will be better positioned to both obtain and retain customers.
Topics covered in the report include…
- Survey Results
- Mobile Phone Status by Age and Household Income
- Consumer Banking Channel Preference
- Banking Channel Utilization Trends
- Channel Utilization by Age and Household Income
- Channel Utilization Frequency
- SMS/Text Messaging Usage
- Mobile Web Browser Usage
- Downloadable Application Usage
- Mobile Phone Bill Payment Usage
- Mobile Phone Transfer Funds Usage
- Mobile Banking Usage: Balances, Alerts, Bill Payment, and Transfers
- Future Outlook
- Essential Guidance
- Actions for Financial Institutions
- Actions for Vendors
For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=2732067
Contact:
Veronica Franco
MarketResearch.com
vfranco@marketresearch.com
240.747.3016
###
This IDC Financial Insights' report continues to see that all channels offered to consumers have seen increase in usage over the past 12 months. Branch, ATM, debit card, card center, online, and mobile have all seen growth of various rates.
"Consumers are transaction happy at the moment and refuse to pay for all the conveniences associated with accessing their information and conducting transactions," says Marc DeCastro, research manager of Consumer Banking for IDC Financial Insights. "Mobile banking is no different. While usage has been low, this will not be the case much longer and financial institutions need to get strategic around their mobile offerings — expanding what they offer, marketing them as easier to use, and providing more opportunities around payments and fund movement." Financial institutions that can capitalize on this will be better positioned to both obtain and retain customers.
Topics covered in the report include…
- Survey Results
- Mobile Phone Status by Age and Household Income
- Consumer Banking Channel Preference
- Banking Channel Utilization Trends
- Channel Utilization by Age and Household Income
- Channel Utilization Frequency
- SMS/Text Messaging Usage
- Mobile Web Browser Usage
- Downloadable Application Usage
- Mobile Phone Bill Payment Usage
- Mobile Phone Transfer Funds Usage
- Mobile Banking Usage: Balances, Alerts, Bill Payment, and Transfers
- Future Outlook
- Essential Guidance
- Actions for Financial Institutions
- Actions for Vendors
For more information, visit http://www.marketresearch.com/product/display.asp?ProductID=2732067
Contact:
Veronica Franco
MarketResearch.com
vfranco@marketresearch.com
240.747.3016
###
Contact
MarketResearch.com
Veronica Franco
240.747.3016
www.marketresearch.com/
Veronica Franco
240.747.3016
www.marketresearch.com/
Contact
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