Austin Bliss to Speak at Direct Marketing Association's DMA2010 Conference & Exposition
Newton, MA, August 04, 2010 --(PR.com)-- FreshAddress today announced that Austin Bliss, President will be speaking at the Direct Marketing Association’s (DMA) DMA2010 Conference & Exhibition. DMA2010, the global ROI marketing event, will take place October 9 – 14 at the Moscone Convention Center in San Francisco, California.
Sharing his insights as a leading email expert, Mr. Bliss will present “The Holy Grail – Database Management” to attendees during the conference’s Email Marketing Workshop & Certification Program. Thousands of cross media/channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from the remarkable lineup of speakers as well as attend sessions by the thought-leaders behind some of today’s most successful household brands.
“DMA2010 will feature educational session, roundtables, forums, and case studies led by the best and brightest in the marketing and media communities,” said Paul A. McDonnough, DMA vice president, conferences and events. “We’re proud to have FreshAddress be part of such an important event.”
For conference information or to register, please visit www.dma2010org.
About FreshAddress:
FreshAddress, Inc., The Email Address Experts™, helps companies and nonprofits build, clean, and update their email databases. FreshAddress offers patented email change of address (ECOA) services, B2C and B2B email appending, list cleaning & hygiene, and real-time email address correction, among other services. Hundreds of companies have entrusted their customer and donor databases to FreshAddress, including over 20% of the Fortune 50 firms and many of America’s leading nonprofits. FreshAddress services are also offered through partner channels including data solutions providers, email messaging companies, email marketers, ESPs, and ISPs. The privately-held company was founded in 1999 and is based in Newton, MA. For more information, visit www.freshaddress.com.
About Austin Bliss:
The driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology, prior to founding FreshAddress, Bliss also won national recognition for his innovative technical work with the UN and the Carnegie Foundation. He is a former member of the DMA’s Committee for Environmental & Social Responsibility, former Chairperson of the List Growth & Engagement Committee for the Email Experience Council, a frequent content contributor to industry publications, and a highly-regarded presenter at national industry events and conferences.
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.
For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To apply for press registration, please email DMA at pressregistration@the-dma.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. The DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, the DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
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Sharing his insights as a leading email expert, Mr. Bliss will present “The Holy Grail – Database Management” to attendees during the conference’s Email Marketing Workshop & Certification Program. Thousands of cross media/channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from the remarkable lineup of speakers as well as attend sessions by the thought-leaders behind some of today’s most successful household brands.
“DMA2010 will feature educational session, roundtables, forums, and case studies led by the best and brightest in the marketing and media communities,” said Paul A. McDonnough, DMA vice president, conferences and events. “We’re proud to have FreshAddress be part of such an important event.”
For conference information or to register, please visit www.dma2010org.
About FreshAddress:
FreshAddress, Inc., The Email Address Experts™, helps companies and nonprofits build, clean, and update their email databases. FreshAddress offers patented email change of address (ECOA) services, B2C and B2B email appending, list cleaning & hygiene, and real-time email address correction, among other services. Hundreds of companies have entrusted their customer and donor databases to FreshAddress, including over 20% of the Fortune 50 firms and many of America’s leading nonprofits. FreshAddress services are also offered through partner channels including data solutions providers, email messaging companies, email marketers, ESPs, and ISPs. The privately-held company was founded in 1999 and is based in Newton, MA. For more information, visit www.freshaddress.com.
About Austin Bliss:
The driving force behind the original design and development of FreshAddress’s patented Email Change of Address (ECOA) technology, prior to founding FreshAddress, Bliss also won national recognition for his innovative technical work with the UN and the Carnegie Foundation. He is a former member of the DMA’s Committee for Environmental & Social Responsibility, former Chairperson of the List Growth & Engagement Committee for the Email Experience Council, a frequent content contributor to industry publications, and a highly-regarded presenter at national industry events and conferences.
About DMA2010 Conference & Exhibition
The DMA2010 Annual Conference & Exhibition is the world’s largest gathering of cross-media/channel marketing professionals. DMA2010, which will be held October 9-14 in San Francisco, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports. DMA2010’s exhibit hall will feature hundreds of exhibiting companies. For additional information, or to register for the six-day multichannel marketing event of the year, please visit www.dma2010.org.
For information about DMA2010 exhibition and sponsorship opportunities, please contact Donna LoPorto at 212.790.1468 or dloporto@the-dma.org.
DMA provides complimentary registrations for editorial staff of media outlets covering multichannel direct marketing. To apply for press registration, please email DMA at pressregistration@the-dma.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. The DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, the DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies as well as nonprofit organizations.
In 2009, marketers – commercial and nonprofit – spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.
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Contact
FreshAddress, Inc.
Sandy Pochapin
617-965-4500 x211
www.freshaddress.com
Sandy Pochapin
617-965-4500 x211
www.freshaddress.com
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