Filanthropists.com Launches Online Shopping Mall to Aid Nonprofits with Fundraising

Newark, NJ, August 05, 2010 --(PR.com)-- Filanthropists.com, an online shopping mall offering only cause-related merchandise, announced today that it has successfully launched its web site. The purpose of this “soft launch” is to encourage nonprofits to register and to allow current merchants to start actively selling their products. Current merchants include: American Forests, Autism Speaks, Born Free USA, Broadway Cares, Coalition for Mercury-Free Drugs (CoMeD), The Dian Fossey Gorilla Fund International, KC Tees, PETA, SafeMinds, SAVE.org, and Until There’s A Cure.

Filanthropists.com was founded to be the online hub through which charities, nonprofit, and independent merchants engage in e-commerce fundraising, which is defined as: “The sale of a product from which a portion of the proceeds is donated to charity.” For the socially conscious consumer, known as a “Filanthropist,” the site provides the opportunity for them to support their chosen charities and causes through their purchases.

Filanthropists.com features and services include:
- Variable searches by charity/nonprofit, cause, product category, product name, and keyword
- An Intranet that allows merchants to upload product images, descriptions, prices, and charitable commitment
- A forum, the “Unite” section, allows merchants and charities/nonprofits to find like-minded partners with whom to explore partnership opportunities to create and sell their own cause-related merchandise
- Facilitating the development and delivery of proprietary cause-related merchandise to market

Filomena Laforgia, Founder/CEO of Filanthropists.com, said: “When I started to develop the idea that would later become Filanthropists.com, I had originally intended to benefit a specific charity—Autism—the condition my son has. It wasn’t until I started to research cause-related products that I saw how much good my idea could do on a larger scale.”

Ms. Laforgia, continues: “The pre-launch response has been enthusiastically positive. It’s my hope that Filanthropists.com can become a welcome and valuable part of any charitable and nonprofit organization’s fundraising efforts.”

About Filanthropists.com
Founded in 2009, Filanthropists.com is an online shopping mall offering cause-related merchandise. The organization serves as a voice in the marketplace for charities, nonprofit organizations, and independent merchandise who engage in e-commerce fundraising, which is defined as: “The sale of a product from which a portion of the proceeds is donated to charity.”

Contact

At Filanthropists.com:
Filomena Laforgia
Founder/CEO
201-264-1576
fil@filanthropists.com

Web site: www.filanthropists.com
Facebook: filanthropists
Twitter: filanthropists

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