Porting Facebook Over to Online Storefronts with Zuupy Social Commerce Solution

Singapore, Singapore, August 10, 2010 --(PR.com)-- While online retailers are busy setting up storefronts on the mammoth social network Facebook, early-stage Singaporean web technology company, Fezzl, is helping online retailers do the opposite: setting up Facebook on their storefronts.

Fezzl’s flagship product, Zuupy (http://zuupy.com), is an onsite social commerce add-on for ecommerce websites to drive word-of-mouth marketing, both onsite and on Facebook. It uses Facebook’s Open Graph API to personalize websites and link our friends to shopping activities.

Zuupy taps on social connections to allow shoppers to get trusted advice and recommendations as well as evaluate their friends’ past recommendations, comments, and purchase history. These activities are conducted on the retailer’s website and yet are deeply integrated with Facebook – all activities are also reflected on Facebook, creating publicity and generating buying interest.

CEO and co-founder Alvin Tan believes that Zuupy’s approach to social commerce is more effective than the prevalent trend of selling on Facebook. He advocates that the trend is social commerce, not commercial social, and that infusing commerce into social obstructs the socializing process. Conversely, allowing shoppers to access their social network while shopping to get shopping advice, opinions, and recommendations has tremendous impact on buying confidence and engagement.

Zuupy is currently in open Beta and is actively seeking online retailers to try out its innovative solution. Mr Tan believes that Zuupy has immense potential to increase organic traffic, drive social cross-selling, improve buying confidence, increase average order value, and sustainably grow sales.

Media contact:

Mr Alvin Tan
CEO and Co-Founder
Fezzl Pte Ltd

+65 9038 0368
alvin@fezzl.com

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