BIC Selects CP+B Canada as New Agency of Record

Toronto, Canada, August 11, 2010 --(PR.com)-- CP+B Canada and BIC jointly announced today that the agency will be taking on creative and media assignments for BIC’s Stationery (pens and other writing instruments), Lighters and Shavers businesses in Canada.

“We are very excited to be working with BIC, a company dedicated to making truly useful products available to all consumers. As the world leader in many of the products people use every day, such as pens and shavers, BIC connects with consumers by simply and reliably meeting our everyday needs,” said Shelley Brown, President/CEO of CP+B Canada.

“In CP+B, we found an agency that shared our commitment to innovation and belief in the power of ideas,” said Kevin Murphy, Vice-President Sales, Marketing and Operations. “We look forward to working together to make BIC’ products even more valued to the Canadian consumer.”

About BIC
BIC is a world leader in stationery, lighters and shavers. For more than 50 years, BIC has honored the tradition of providing high-quality, affordable products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands in the world. BIC products are sold in more than 160 countries around the world. In 2009, BIC recorded net sales of over €1.5 billion euros. The Company is listed on “Euronext Paris” and is part of the SBF120 and CAC Mid 100 indexes. BIC is also part of the following SRI indexes: FTSE4Good Europe, ASPI Eurozone, Ethibel Excellence Europe and Carbon Disclosure French Leadership index 2009 (CDLI).

About CP+B Canada
CP+B Canada, formerly zig, is a member of the MDC Partners network. The agency works with respected brands including Molson, IKEA, Best Buy, Unilever, Pfizer and Second Cup. CP+B Canada has earned numerous awards and recognition for its work from the Cannes Lions, the One Show, Clio Awards, Art Directors Club, Communication Arts and others. For more information, visit www.cpbgroup.com

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