Soon-to-Open Charlotte Restaurant Already Thriving with Help of Social Media

Charlotte, NC, August 12, 2010 --(PR.com)-- Social Media is proving its value yet again. Soon-to-open Growlers Pourhouse, in Charlotte, NC, is already building a following while documenting the build-out of their new restaurant.

The restaurant—which will serve craft beer and beer food—has been reporting on their opening for several months using video, photos, posts and short surveys on Twitter and Facebook. While not slated to open until mid August, one Charlottean said, “Because I’ve been following them through Twitter and Facebook, I already feel like they’re a part of the community, even though they’re not even open yet.”

The community Growlers Pourhouse has been able to achieve early in the online and mobile marketplace will give them legs to take off for immediate success.

This was part of our hope claims restaurant owner, Jeff Tonidandel. Tonidandel, who has opened one other restaurant (Crepe Cellar Kitchen & Pub) in this economic downturn, understands the power of Social Media. “We feel so fortunate to be able to capitalize on modern means of communication. A lot of people are starting businesses right now without the massive budgets and loans they could obtain in the past. That gives Social Media a huge place in our marketing efforts—especially pre-opening.”

In about one week, Growlers Pourhouse will open its doors (an actual door you can see a picture of on Facebook) to an awaiting public. For more information, please visit www.growlerspourhouse.com and follow on Facebook and Twitter (@GrowlersPH).

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