Jill Alexander Designs to Showcase Latest Collection at the 7th Annual Fashion on the Square in San Francisco --August 14

Santa Cruz, CA, August 13, 2010 --(PR.com)-- Event to be held at Westfield San Francisco Centre, under the “Dome.”

Jill Alexander Designs, unique designer of fashions to enhance a woman’s curves, announced today that they will be showcasing their latest collection as part of the 7th Annual Fashion on the Square runway fashion show. The show will take place on Saturday, August 14th from 12:00 noon to 5:00 pm at the Westfield San Francisco Centre, under the dome.

The Fashion on the Square show is the largest runway show on the West Coast. The celebrity hosts for this years’ program will be Bre (American's Next Top Model) and Jay Nicolas Sario (Project Runway). Each year the event is created as a fundraising affair for worthy non-profit organizations. This year’s 7th Annual Show, will benefit three deserving organizations:

· Fashion Group International—San Francisco Region (www.fgisf.org): The Fashion Group International is a global, non-profit organization with over 6000 members in the fashion industry including apparel, accessories, beauty and home. The San Francisco Region’s mission is to give scholarships to emerging designs.

· Inner City Youth Sports (www.wix.com/icys00/ICYSports): ICYS’s mission is to help inner city children and youth develop life skills through participation in competitive sports, focusing on their health, nutrition and physical activity.

· Until There’s A Cure: (www.until.org) : Until There’s A Cure is a national organization dedicated to eradicating HIV/AIDS by raising awareness and funds to combat this pandemic.

“We are thrilled to be participating in the 7th Annual Fashion on the Square show,” said Jill Alexander, designer behind Jill Alexander Designs. “The need to give back to our community is a great one, and we are looking forward to doing our part to make this a successful event for the organizations being supported.”

For more information on the show please visit www.fashiononthesquare.com.

About Jill Alexander Designs

Jill Alexander has worked in the fashion industry for over 20 years. She began her career in visual merchandising for leading companies including Ann Taylor and A Pea in the Pod. Jill has had extensive experience as a personal stylist outfitting women of all shapes and sizes, ending up specializing in curvy women. The Jill Alexander Designs brand is dedicated to such women. Jill has used her knowledge of fit and fabrication to create comfortable, fashionable designs for women size 12 and over who want to not just get dressed, but dress in a way that complements and enhances their curves. Each Jill Alexander design has been precisely structured to mold to the curves of the feminine figure. For more information visit, www.jillalexanderdesigns.com.

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