New Release by Vernon Martin Explores the Power of Culture to Control the Country and Unleash Your Ultimate Potential; Released by Dog Ear Publishing

Commerce, CO, August 14, 2010 --(PR.com)-- At the heart of this book is the author’s belief that mastering the culture gives power “to control the meaning of reality.” The U.S. culture makes some groups feel superior and others inferior, knocking minorities – particularly African-Americans – out of the competition, the author claims. But groups can study the culture to see who benefits, who suffers and who dominates society to the detriment of others. By exploring how each ethnic group in the United States has been affected, both positively and negatively, people can change the way they think and stop simply reacting to racism and discrimination.

Master the Culture, published by Dog Ear Publishing, provides a means to maneuver through the pitfalls to conquering the country’s culture and the world. The book also offers specific examples that may counter traditional thinking, such as the Republican Party’s contributions to the African-American community. For instance, the party was created in 1854 as an anti-slavery party, and White Jewish Republicans, along with W.E.B. DuBois, founded the NAACP in 1909. The book emphasizes that those who want to do well must recognize that our beliefs and behaviors are socially patterned and constructed. Only humans rely on culture instead of instincts to survive, and those who can master the culture will go far in life, whether their goal is political office or climbing the corporate ladder.

Author Vernon Martin earned a degree in business administration from the University of Colorado at Boulder and an MBA in marketing strategies from Regis University. Before college, Martin was lead writer and rapper in the group Edge of Elimination and produced two CDs that have sold more than 70,000 copies. This published songwriter was an Americorps volunteer while in college and was district executive for the Boy Scouts of America. He is a consultant and motivational speaker.

For more information, visit www.Mastertheculture.com.

Master the Culture: The Way To Unleash Your Ultimate Potential Vernon Martin
Dog Ear Publishing
ISBN: 978-160844-484-7 124 pages $12.50 US

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere

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