Dashal, FIJI Water, ING DIRECT, Kodak, and Others Partner with Chicago’s First Social Scavenger Hunt
Chicago-based Dashal is a sponsor in the first ever FIJI Water Urban Hunt on August 14th in Downtown Chicago.
Chicago, IL, August 13, 2010 --(PR.com)-- Unique Adventure Driven by Critical Mass Combines Power of Traditional and Social Interaction to Bring Awareness to Local Businesses
Chicago-based social media and web development firm Dashal, along with leading companies such as ING DIRECT, Hard Rock Hotel Chicago, Berry Chill, Kodak, Northeast Cooling, SUSHISAMBA, and Wicker Park Bucktown’s Make Believe project have partnered with Lotus Marketing Services for Chicago’s first ever FIJI Water Urban Hunt. Never before in the city has the power of social media interaction and the in-person, customized experience come together on such a scale to connect brands to local consumers, while generating awareness of the more than 20 participating Chicago restaurants, stores, and businesses.
On Saturday, August 14, 50 teams will compete for iPads, a year’s supply of FIJI Water and various other prizes. For three hours, Chicagoans will tweet, Facebook, YouTube, Foursquare across the city in a bid to be the team with the highest point total before toasting to friendships and connections new and old at an after-party hosted by VeeV Vodka.
"Along with an afternoon of fun, the scavenger hunt is designed so everyone gets better acquainted with all the fantastic places to dine, visit and shop in the downtown Chicago area and further build an online presence for those businesses," said Leyla Arsan, founder of Lotus Marketing Services and FIJI Water Urban Hunt. "Twitter and Facebook are often seen as an online cocktail party – with this event, we’re out to show that you can toast each other virtually as well as in person."
"We are in the business of using the web to help brands connect with consumers in the most powerful and down-to-earth ways possible," added Nick Harrison, Dashal creative director. "Against all odds and initial skepticism, social media has proven that it’s absolutely possible for brands to make that personal connection through this exciting and innovative platform. The FIJI Water Urban Hunt truly embraces the fact that social media is that much more effective when enhanced by real socializing, and we’re looking forward to the positive impact it will have on the companies and consumers involved."
This multi-platform scavenger hunt through downtown Chicago consists of 50 teams, each tasked with using various social outlets to score points. Teams will be given a list of 20 items from FIJI Water Urban Hunt sponsors that they must find in person and on the Internet by posting comments, photos or videos to social media applications such as Foursquare, Twitter, Facebook and YouTube. Each item on the list is not only of interest to participants but will educate them and their social connections about each company and its products and services. Each team must find as many clues and complete as many tasks as they can from 3:00PM to 6:00PM, before they have to submit their scorecards.
Teams will use Twitter to communicate with judges to confirm that their photos and tweets have been received. They can also check the progress of other teams by following the FIJI Water Urban Hunt hashtag, #FIJIhunt.
Follow @FIJIHunt for more information on the event, and @Dashal for live updates. To learn more about the Dashal teams, visit www.facebook.com/teamdashal.com.
Social Disaster
@spicyasian
Paul DeLuca
TNT
@GourmetRambler
@Tamcdonald
Divalicious
@chichristel
@2fantabulush
Screaming J’s
@JessicaRMurray
@jwillie
Runtastic
@Chanthana
@daRevoluChin
About Dashal:
Dashal, founded in 2007, is a Chicago-based design and social media firm that specializes in contemporary design with a heavy emphasis on user interface and search engine optimization. Its strategic approach to social, combined with years of design and development experience, provides companies with the ability to connect to consumers across all facets of the web. For more information, visit, http://www.dashal.com.
Media Contact
Nick Harrison
Creative Director for Dashal
818-237-6547
nharrison@dashal.com
###
Chicago-based social media and web development firm Dashal, along with leading companies such as ING DIRECT, Hard Rock Hotel Chicago, Berry Chill, Kodak, Northeast Cooling, SUSHISAMBA, and Wicker Park Bucktown’s Make Believe project have partnered with Lotus Marketing Services for Chicago’s first ever FIJI Water Urban Hunt. Never before in the city has the power of social media interaction and the in-person, customized experience come together on such a scale to connect brands to local consumers, while generating awareness of the more than 20 participating Chicago restaurants, stores, and businesses.
On Saturday, August 14, 50 teams will compete for iPads, a year’s supply of FIJI Water and various other prizes. For three hours, Chicagoans will tweet, Facebook, YouTube, Foursquare across the city in a bid to be the team with the highest point total before toasting to friendships and connections new and old at an after-party hosted by VeeV Vodka.
"Along with an afternoon of fun, the scavenger hunt is designed so everyone gets better acquainted with all the fantastic places to dine, visit and shop in the downtown Chicago area and further build an online presence for those businesses," said Leyla Arsan, founder of Lotus Marketing Services and FIJI Water Urban Hunt. "Twitter and Facebook are often seen as an online cocktail party – with this event, we’re out to show that you can toast each other virtually as well as in person."
"We are in the business of using the web to help brands connect with consumers in the most powerful and down-to-earth ways possible," added Nick Harrison, Dashal creative director. "Against all odds and initial skepticism, social media has proven that it’s absolutely possible for brands to make that personal connection through this exciting and innovative platform. The FIJI Water Urban Hunt truly embraces the fact that social media is that much more effective when enhanced by real socializing, and we’re looking forward to the positive impact it will have on the companies and consumers involved."
This multi-platform scavenger hunt through downtown Chicago consists of 50 teams, each tasked with using various social outlets to score points. Teams will be given a list of 20 items from FIJI Water Urban Hunt sponsors that they must find in person and on the Internet by posting comments, photos or videos to social media applications such as Foursquare, Twitter, Facebook and YouTube. Each item on the list is not only of interest to participants but will educate them and their social connections about each company and its products and services. Each team must find as many clues and complete as many tasks as they can from 3:00PM to 6:00PM, before they have to submit their scorecards.
Teams will use Twitter to communicate with judges to confirm that their photos and tweets have been received. They can also check the progress of other teams by following the FIJI Water Urban Hunt hashtag, #FIJIhunt.
Follow @FIJIHunt for more information on the event, and @Dashal for live updates. To learn more about the Dashal teams, visit www.facebook.com/teamdashal.com.
Social Disaster
@spicyasian
Paul DeLuca
TNT
@GourmetRambler
@Tamcdonald
Divalicious
@chichristel
@2fantabulush
Screaming J’s
@JessicaRMurray
@jwillie
Runtastic
@Chanthana
@daRevoluChin
About Dashal:
Dashal, founded in 2007, is a Chicago-based design and social media firm that specializes in contemporary design with a heavy emphasis on user interface and search engine optimization. Its strategic approach to social, combined with years of design and development experience, provides companies with the ability to connect to consumers across all facets of the web. For more information, visit, http://www.dashal.com.
Media Contact
Nick Harrison
Creative Director for Dashal
818-237-6547
nharrison@dashal.com
###
Contact
Dashal
Nick Harrison
818-237-6547
www.dashal.com
Nick Harrison
818-237-6547
www.dashal.com
Contact
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