Advertising Technology Company Avenue Right Hires Lucas as VP of Client Services
Marketing technology industry veteran Lisa Lucas joins Avenue Right as vice president of client services. The company’s web-based media buying software streamlines the process of planning and buying local advertising, across online and offline media channels.
Fargo, ND, August 15, 2010 --(PR.com)-- Lisa Lucas has joined Fargo-based advertising technology company Avenue Right as vice president of client services. Previously Lucas served as director of client services at marketing automation company Silverpop.
In her executive role with Avenue Right, Ms. Lucas is responsible for development and expansion of the company’s customer service strategy in the areas of support, account management, media research, training, and integration.
Avenue Right provides web-based media buying software that lets ad agencies plan, buy, analyze, and report on local advertising, across multiple media channels.
The technology connects media buyers and sellers in real-time, saving time through automation and providing the tools needed to gather, analyze, and act on information about an advertising opportunity or marketplace.
Avenue Right is committed to helping ad agencies save time and money planning and buying media. The company offers managed services for media buyers who use the web-based software, including a variety of product training and educational opportunities customized to meet the unique media buying needs of that agency.
Avenue Right’s Client Services offerings include account management, product support, and media buying training and educational resources. A Response Monitoring Team™ is also available for Avenue Right’s clients; the team follows up with media sellers on behalf of the media buyer to ensure a timely response to proposal requests, schedule changes, and confirmations.
Prior to her position with Silverpop, Lisa Lucas spent 5 years as marketing manager at Microsoft. Lucas holds a BA in mass communications from Minnesota State University Moorhead.
For more information, visit Avenue Right at http://www.AvenueRight.com .
About Avenue Right
Avenue Right is a technology company that offers a modern, affordable solution to an old problem in the advertising industry: how to plan and buy local media more efficiently and effectively, across multiple media channels.
Avenue Right solves this problem with a new approach to media buying—simplicity, transparency, efficiency, and visibility.
The leader in media buying automation, Avenue Right’s web-based software helps small to midsize ad agencies boost productivity by streamlining the current manual processes for planning, evaluating, and buying local advertising media. The platform is unbiased, media agnostic, and takes no commission on the buys.
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In her executive role with Avenue Right, Ms. Lucas is responsible for development and expansion of the company’s customer service strategy in the areas of support, account management, media research, training, and integration.
Avenue Right provides web-based media buying software that lets ad agencies plan, buy, analyze, and report on local advertising, across multiple media channels.
The technology connects media buyers and sellers in real-time, saving time through automation and providing the tools needed to gather, analyze, and act on information about an advertising opportunity or marketplace.
Avenue Right is committed to helping ad agencies save time and money planning and buying media. The company offers managed services for media buyers who use the web-based software, including a variety of product training and educational opportunities customized to meet the unique media buying needs of that agency.
Avenue Right’s Client Services offerings include account management, product support, and media buying training and educational resources. A Response Monitoring Team™ is also available for Avenue Right’s clients; the team follows up with media sellers on behalf of the media buyer to ensure a timely response to proposal requests, schedule changes, and confirmations.
Prior to her position with Silverpop, Lisa Lucas spent 5 years as marketing manager at Microsoft. Lucas holds a BA in mass communications from Minnesota State University Moorhead.
For more information, visit Avenue Right at http://www.AvenueRight.com .
About Avenue Right
Avenue Right is a technology company that offers a modern, affordable solution to an old problem in the advertising industry: how to plan and buy local media more efficiently and effectively, across multiple media channels.
Avenue Right solves this problem with a new approach to media buying—simplicity, transparency, efficiency, and visibility.
The leader in media buying automation, Avenue Right’s web-based software helps small to midsize ad agencies boost productivity by streamlining the current manual processes for planning, evaluating, and buying local advertising media. The platform is unbiased, media agnostic, and takes no commission on the buys.
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Contact
Avenue Right
Jessie Johnson
701-499-3615
http://www.AvenueRight.com
@avenueright
@jjhnsn
Jessie Johnson
701-499-3615
http://www.AvenueRight.com
@avenueright
@jjhnsn
Contact
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