Innovation Direct™ Welcomes Two ERA Member Companies to Innovation Direct To Industry™ Program

Miami, FL, August 15, 2010 --(PR.com)-- Innovation Direct™, a Miami, Florida-based leader in intellectual property licensing for over a decade, is pleased to announce that it welcomes two new direct response companies to its Innovation Direct To Industry™ program, a dynamic, e-mail based invention information delivery service for manufacturers and marketers. Both manufacturers are members of the Electronic Retailing Association (ERA), a collective of leading companies of the prestigious direct response industry.

The first entity is a California-based outfit specializing in personal health and wellness products. The second manufacturer is headquartered in Barcelona, Spain, and has a hand in producing and marketing a wide variety of "As Seen On TV" products, including items in the health and beauty, fitness, and household categories.

"We are always pleased to see our Innovation Direct To Industry™ program growing," commented Peter Doran, Managing Director of Innovation Direct™. "We are particularly happy to work with companies in the direct response industry, since these manufacturers especially recognize the value of constantly evaluating and commercializing new products."

Innovation Direct™ representatives will soon put together a hand-selected grouping of invention information for product concepts on their roster for each of the two companies. As customary, both groups of product ideas will be carefully chosen with respect to the categories that the companies have specified as being of interest and within their manufacturing and marketing capabilities.

Innovation Direct™ will conduct periodic follow-up with the points of contact for the respective companies once the packages have been sent, in order to obtain definitive feedback on whether or not any of the inventions will be the subject of potential commercialization.

About Innovation Direct™: Miami, Florida-based Innovation Direct™ has been a leader in the field of new product licensing and intellectual property transfer for more than a decade.

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