Supercoolsteals.Com Deploys Next Generation Mobile Coupon Strategy

Baton Rouge, LA, August 19, 2010 --(PR.com)-- SuperCoolSteals.com-CEO Joe McFerrin announced the company has commenced design of an improved mobile coupon platform. The company backs its strategy on a report by Juniper Research which forecasts 300 million consumers to use mobile coupons by 2014. SuperCoolSteals will collaborate with both retailers and consumers to create the next generation coupon experience.

“We already use Twitter and Facebook to broadcast coupons but we intend to improve the mobile coupon delivery further to satisfy users coming in via smart phones,” says Joe McFerrin.

New phones and consumer behaviors mean that sites have to be become more smart-phone friendly. Because smartphones and mobile phones have smaller screens, sites are required to navigate and produce search results more effectively. Today’s sites and coupons have been designed for larger screens.

In 6 months, SuperCoolSteals.com has seen traffic from mobiles increase by 15%. A study from Motorola shows that 51% of consumers used mobile phones during the holiday shopping season, and that 39% of the consumers were willing to abandon purchases if they could not obtain mobile coupons.

“The average consumer walked away from $109 during the 2009 season because mobile sites couldn’t provide adequate mobile coupons,” says Joe McFerrin.

The new data is accelerating mobile investments with retailers. A July 2010 study by Forrester Research shows that 74% of retailers are pursuing mobile strategies. Mobile Coupons are rapidly becoming the fastest route to win customers.

“If you want to increase customer satisfaction and drive sales, you have offer mobile coupons and a site that works well with smart phones. SuperCoolSteals.com intends to be a leader in the emerging mobile coupon market.” says Joe McFerrin.

For more information, visit www.supercoolsteals.com

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