Odigma, a Result Based Online Digital Marketing Firm, Created 0.6 Million Facebook Fans in 3 Months

Bangalore, India, August 19, 2010 --(PR.com)-- Odigma, specialists in Social Media Marketing with emphasis on building business communities on Facebook, today announced that in less than 3 months they have created 0.6 million Facebook fans for their clients. Facebook is one of the largest social networks and it is growing at an unprecedented pace. Social Communities like Facebook are close knit groups in which word of mouth spreads at a rapid pace. Using these communities, Odigma helps its clients grow their customers and brand awareness at a rapid pace.

In today's technology driven world, it is very hard to think without technology. If one needs to talk to a friend, you would probably message him on Facebook, or if you want to find out how to renew your passport, you would probably ask a Question on Yahoo answers. Imagine how one would function without a mobile or without internet or without a chat client. This is the niche where ODigMa operates. It brings in the human touch to all the online marketing that you do for your organization. The company strongly believes that technology is a just a tool and we need to use it like a tool. We should not fall prey to these tools and expect humans to behave in a different way. Only those who understand this basic fact will succeed.

Commenting on the occasion, Advit Sahdev, CEO & Co-Founder, Odigma, said "In today's social media space, one to one engagements and personal touch should be used to create ‘Life Time Value’ a critical factor for every customer, which if missed, then one should rather not do social media and just focus on paid advertising. Social media is successful only if you follow the rules of an offline business." Adding further he said "A short term focused business would just care about the money it has made from one transaction, and try to get the maximum profit from that. He would not create 'Life time value.' In simple terms, every community member has a value at any given point in time and it goes up and down based on interactions in the community. The higher the value, more are the chances of the community member actually transacting with the brand."

Odigma uses tools which have been developed in-house for developing communities for their clients. They work closely with their clients to understand the requirements and thereafter create themes which would enhance the image and achieve the set goals. The company understands the value of human behavior, personal touch and one to one interactions and is therefore very successful in creating brand positioning, awareness and engagement strategies for its clients. The reasons to be present on XYZ social platform should not just be that we need to be there because our competitor is there but because one wants to achieve ABC goals. The goals could be brand awareness; the goal can be interactions with community to build the trust or anything else. Thus the basics of social media marketing are:

- People trust word of mouth more than any thing else.
- Word of mouth has to spread very fast, or else it will not show you significant results.
- The word of mouth is best spread across like minded people.

Elaborating further, Advit Sahdev, CEO & Founder, Odigma said “Social Media Marketing is very dynamic with multi fold advantages. It’s the only form of marketing which gets you instant feedback and one can measure user profiles and their behavior and thus optimize the campaigns even further.”

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