Snugg Launch Fills the Massive Choice Shortage in Designer Children's Nightwear

London, United Kingdom, August 23, 2010 --(PR.com)-- When Sonia Flanagan became a mother for the first time, she saw life as it really was for the thousands of new mums seeking the very best they could afford for their new offspring. Her brand new baby daughter, Poppy, was the inspiration to actually go ahead and set up the new small business venture she had dreamed about. After months of planning she finally achieved the launch of an online business which offered all those items of children’s nightwear that seemed hugely difficult to find or just outrageously expensive to buy.

Sonia said, “Everyday clothes are pretty straightforward, and I am happy that I can find a lot of designer quality choice available in stores and online, often at very reasonable prices, but children’s nightwear seems to have been forgotten by designer outlets and even the everyday suppliers. I know I searched for ages to buy nightwear for Poppy, and frankly, they were either very expensive or just plain boring. This is why I set up my dream business Snugg Nightwear. It filled what I had discovered to be a massive void in the available choice of quality nightclothes and sleeping accessories for young children. The best thing is that we now offer it all in a huge collection of original designs at affordable prices and available conveniently online.”

Sonia’s approach to business is unsurprisingly with new mums in mind, “We all want attractive original things for our children, but on a practical level we simply can’t afford to pay huge sums of money for nightclothes, or any clothes for that matter, which all have a limited life – let’s face it, small children grow quickly.” This is the foundation of Snugg’s early success and the guiding light that has made the new website - snuggnightwear.com - so popular since its launch. Sonia has since built on the initial range and added many wonderful, unique designs from local and established international sources. The site, designed by Stokenbrand and built by web ecommerce specialists 7Dots, has grown rapidly in content and popularity, and is always being updated with new and exciting products.

It is an inescapable fact that children need to be nurtured and cared for. And every parent wants to have the very best for their children. Even the simplest things they are given are truly important to their small lives – like a great night’s sleep. (Particularly a great night’s sleep for mum and dad too).

Sleepy tots love warm, snuggly things and a secure environment for bedtime. Snugg’s range of comfortable babygrows, pyjamas, nightdresses, dressing gowns, sleepbags, blankets, bedclothes and wonderful bedroom gifts all contribute to bedtime being a very happy time indeed.

Sonia revealed, “I really love the little designer nightclothes – there are so many gorgeous designs, and it’s all I can do not to take them home for Poppy (now 5 years old). Perhaps it’s why Snugg has been so successful. We are actually selling the things that people want to buy.”

If you want to see the full range of children’s nightwear then visit the website at snuggnightwear.com. An added incentive is the 10% discount promotion for ‘recommend a friend’ which gives a 10% discount* to both parties when they order from a recommendation.

Sonia’s story is a wonderful example of how a business can be built from a dream and provided a market is there and the product is something that people want to buy, there is no reason why success should not be just around the corner.

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