Healthier Choice Flooring Acquires Flexitions, the Industry's Only Stainable Flexible Transition Molding

Dalton, GA, August 25, 2010 --(PR.com)-- Healthier Choice Flooring disclosed today they have acquired Flexitions, LLC, manufacturer of the flooring industry’s one and only stainable flexible transition molding product line, which is sold and marketed under the brand name Flexitions.

Developed for use with hardwood and laminate flooring applications, Flexitions is the solution to installation headaches when dealing with a curve, arch or radius - great for style and design as well. Available in t-molding, threshold, reducer, stair nose and quarter round profiles, Flexitions can be stained and finished to match and or coordinate floor coverings such as wood, laminate, tile, vinyl, stone and more.

Flexitions takes stain just like natural wood and is available in three natural wood grains and textures making for a more natural look and feel when stained and finished. Flexitions is also available in standard factory applied colors. Called Flexitions Fifteen, these standard colors coordinate with the majority of wood flooring sold today.

“Healthier Choice is constantly striving to improve its existing product lines while introducing new and innovative products for the flooring industry,” said Craig Poteet, Healthier Choice President. “We are very excited about the recent acquisition. Flexitions is a revolutionary product that not only solves a specific installation challenge but also allows for unlimited creativity in flooring design,” he added.

“To further propel market penetration and consumer awareness, Healthier Choice will introduce a new Flexitions marketing program that includes advertising, sample kits, POP fixtures and an enhanced online presence,” said Drew Holland, Healthier Choice Marketing Manager. Holland added, “Just like with other Healthier Choice products, we are committed to the continued growth and development of Flexitions.”

For more information on Flexitions visit www.flexitions.com or call (706) 275-0345.

Healthier Choice is a manufacturer of premium frothed polyurethane carpet cushion and acoustical underlayment. In addition to managing a zero-landfill manufacturing process, their entire product line is certified under the GREENGUARD Indoor Air Quality program. Healthier Choice products offer the lowest VOC emissions and are made with over 55% natural resources including renewable soy-based materials. For more information on products available from Healthier Choice visit www.healthierchoice.com or call (706) 275-0345.

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