Chicago Start-Up Launches Social Media Measurement and Insights Dashboard Focused on Human Analysis
Loudpixel, a Chicago-based start-up, has launched a social media measurement and reporting tool to make social media analysis more efficient. Rather than focusing on computer-generated analysis, which is often inaccurate, the dashboard, called Levee, lets users add context to a representative sample of data in order to report overall trends and insights.
Chicago, IL, August 26, 2010 --(PR.com)-- While the race is on to create the perfect automated social media measurement tool, Loudpixel, a Chicago-based start-up, has taken a different approach—creating a brand analysis dashboard focused on human input.
Rather than competing against major social media monitoring tools, Loudpixel’s dashboard, Levee, works with these tools, importing data to an analysis dashboard that creates a set procedure for adding context to posts in order to report trends. The tool has shown to increase speed of analysis by up to three times, while maintaining accuracy in sentiment and topic analysis by allowing human input on a representative sample set of posts.
“The market for social media aggregators has become flooded in the past year,” says Allie Osmar, co-founder and lead analyst at Loudpixel, “We’re not competing with these tools—we’re simply recognizing that no single tool is perfect, and there needs to be a better, faster way to add human input and present the data through a single brand dashboard. The tools will only get you part of the way—it takes a human touch to add context and sort out what matters from what doesn’t.”
Loudpixel has used Levee internally with its own clients for eight months; the team will be launching the tool to selected partners in September.
“Every report has the same general formatting, and it’s set up so that the end user can scan the report in five minutes, rather than taking an hour to decipher pages of unnecessary data,” says Osmar, “We created Levee to solve our own problems, but I can see it working well for agencies and companies who are looking for speed and consistency when reporting across multiple brands.”
About Levee
Levee is a social media analysis dashboard built around human input; the tool pulls in data from selected social media monitoring tools and allows analysts to tag a representative sample of posts for sentiment and context. Once tagged, Levee can be used to generate tailored measurement and insights reports to be viewed online or exported to PDF. Reports automatically generate data comparisons over time. Visit http://leveeapp.com to learn more.
About Loudpixel
Loudpixel is a Chicago-based firm that delivers online monitoring, measurement and insights research. The team partners with brands and agencies to produce unbiased reporting through its custom analysis dashboard, Levee. Visit http://loudpixel.com to learn more.
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Rather than competing against major social media monitoring tools, Loudpixel’s dashboard, Levee, works with these tools, importing data to an analysis dashboard that creates a set procedure for adding context to posts in order to report trends. The tool has shown to increase speed of analysis by up to three times, while maintaining accuracy in sentiment and topic analysis by allowing human input on a representative sample set of posts.
“The market for social media aggregators has become flooded in the past year,” says Allie Osmar, co-founder and lead analyst at Loudpixel, “We’re not competing with these tools—we’re simply recognizing that no single tool is perfect, and there needs to be a better, faster way to add human input and present the data through a single brand dashboard. The tools will only get you part of the way—it takes a human touch to add context and sort out what matters from what doesn’t.”
Loudpixel has used Levee internally with its own clients for eight months; the team will be launching the tool to selected partners in September.
“Every report has the same general formatting, and it’s set up so that the end user can scan the report in five minutes, rather than taking an hour to decipher pages of unnecessary data,” says Osmar, “We created Levee to solve our own problems, but I can see it working well for agencies and companies who are looking for speed and consistency when reporting across multiple brands.”
About Levee
Levee is a social media analysis dashboard built around human input; the tool pulls in data from selected social media monitoring tools and allows analysts to tag a representative sample of posts for sentiment and context. Once tagged, Levee can be used to generate tailored measurement and insights reports to be viewed online or exported to PDF. Reports automatically generate data comparisons over time. Visit http://leveeapp.com to learn more.
About Loudpixel
Loudpixel is a Chicago-based firm that delivers online monitoring, measurement and insights research. The team partners with brands and agencies to produce unbiased reporting through its custom analysis dashboard, Levee. Visit http://loudpixel.com to learn more.
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Contact
Loudpixel
Allie Osmar
312-436-2004
http://loudpixel.com
Allie Osmar
312-436-2004
http://loudpixel.com
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