Small Businesses Can Become a Pro in Marketing with BD-PRo Marketing Solutions

Pittsburgh, PA, September 01, 2010 --(PR.com)-- The latest statistics from the Small Business Administration show that one out of every three businesses fails in the first two years of operations. Among the top reasons behind the failure of small businesses are lack of marketing expertise, limited capital and poor time management. The challenges faced by a small business owner have been summed up by Ray Dembowski, owner of Electronic Utilities, Inc (www.euipgh.com), "As a small business owner, one has to do it all.... manage the business activities, sales, and marketing as well as the technical services. The business is technology based, not marketing and PR, so there was a need of guidance in that area. BD-PRo has helped Electronic Utilities Inc. to get the most out of a limited marketing budget. The ideas provided by BD-PRo helped to focus the marketing efforts where it yielded the most returns."

BD-PRo Marketing Solutions understand the challenges faced by small businesses and it has developed a toolkit specifically for small businesses. The toolkit breaks down the complex marketing campaign into simple and easy to follow templates and documents. These templates and documents can be used by a small business owner with little or no marketing expertise to be a pro in marketing. Moreover, the toolkit will help small business owners in being a better organizer and assist in investing time and money on the right marketing efforts. Some of the contents of the toolkit are:
- Marketing Plan Template: This template will lead the business owners through the process to create a public relations plan and lead generation strategy. When applying for a bank loan, this document is required by the bank.
- Social Media Resources: These resources will enable business owners to use social media such as Facebook, LinkedIn and twitter as a powerful tool to reach out to a larger customer base and build relationships with customers. It is a guide to gain more visibility in the market in-spite of limited time, money and resources.
- Customized Media List: It is critical to reach the right audience and this customized list will allow every business owner to do so. It contains information on the publications and editors, who needs to be contacted to increase visibility in the market. The media list will include contact name, title, media outlet, media official website, contact profile and role, ad rates, frequency of publication, media type, and circulation of industry related publications.
- PR Resources: The aim of a press release is to generate interest in the media and grab attention of prospective customers. A well written PR can lead to an article in a trade related magazine and get profitable business contacts. The PR resources include press release templates, press release rater, and documents which will enable each business owner to write unique and compelling press releases. Together with the customized media list, the PR resources will help a small business owner to capture editor’s and customer’s interest.
- MIMO Process: An e-book which explains how to conduct marketing with motivation, inspiration, and organization (MIMO). Following the MIMO process will help to better manage time and be a successful business owner.

In addition, the toolkit comes with a cash flow template and a financial calculator to analyze expenditure and return on marketing. BD-PRo Marketing also provides additional consulting services at a discounted rate. In a nutshell, the small business owner's will receive all the tools and techniques to successfully run marketing campaign using public relations, social media, and networking. To learn more about the company, its services, and the toolkit, visit the official website at www.bdpromarketing.com. For updates on BD-PRo events and news, join the official facebook page at www.bit.ly/BDPRoFacebook or follow on twitter at www.twitter.com/BD_PRoMarketing. To grow the business network, connect with BD-PRo on www.linkd.in/BDPRo.

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