Anurag Anand's, "The Quest for Nothing"
After affordable pricing, the popular fiction market in India is now witnessing the advent of innovative consumer promotions to expand the reader base. Are you all set to pick up your copy of the next bestseller at zero cost?
Mumbai, India, September 16, 2010 --(PR.com)-- Anurag Anand, the author of books like ‘Pillars of Success’, ‘Corporate Mantras’ and ‘Tic Toc’ is planning a special consumer promotion for his next title, ‘The Quest for Nothing’. Leveraging his expertise in Marketing, Anurag has tied up with a popular e-commerce portal for a special introductory offer on his next book. This offer will be available at select book retailers, whereby the customers will get a free gift voucher, equivalent in value to that of the book, with every copy. ‘The Quest for Nothing’, along with this special promotional offer is scheduled to hit the stands in September.
“The popular fiction market in India is fast growing and alongside the increasing readership, we are witnessing an exponential increase in the number of new titles and authors. It is therefore mandatory to explore new concepts and ideas to be able to break this clutter,” says Anurag. In the past, various authors have tried promotional tools like celebrity launch events and book reading sessions but this consumer promotion is the first of its kind for the industry.
A flip side to such offers, like discounts or offers on any other product category is that it might raise questions on the quality of the product itself. The general perception being that a strong offer is meant to induce customers to purchase a product that is not moving off the shelves on its own merit. “The hygiene requirement for any book to be appreciated is the manner in which it is written,” agrees Anurag. He however feels that the offer will ensure that his book reaches enough number of readers, enabling them to form an opinion about it.
‘The Quest for Nothing’ traces the life of a young working couple amidst the peaks and troughs of their relationship and the conflicts emerging out of their individual aspirations and the demands posed by the institution of marriage. The fast paced story line is entwined with gripping twists and turns and the contemporary treatment of the characters and episodes makes it an interesting read. Relying heavily on the relatable nature of the story, Anurag adds, “It could be anybody’s story – yours or mine. I have tried to weave the story around small incidents we see around us on an everyday basis. Now, I can only hope that people read, relate to and like my work.”
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“The popular fiction market in India is fast growing and alongside the increasing readership, we are witnessing an exponential increase in the number of new titles and authors. It is therefore mandatory to explore new concepts and ideas to be able to break this clutter,” says Anurag. In the past, various authors have tried promotional tools like celebrity launch events and book reading sessions but this consumer promotion is the first of its kind for the industry.
A flip side to such offers, like discounts or offers on any other product category is that it might raise questions on the quality of the product itself. The general perception being that a strong offer is meant to induce customers to purchase a product that is not moving off the shelves on its own merit. “The hygiene requirement for any book to be appreciated is the manner in which it is written,” agrees Anurag. He however feels that the offer will ensure that his book reaches enough number of readers, enabling them to form an opinion about it.
‘The Quest for Nothing’ traces the life of a young working couple amidst the peaks and troughs of their relationship and the conflicts emerging out of their individual aspirations and the demands posed by the institution of marriage. The fast paced story line is entwined with gripping twists and turns and the contemporary treatment of the characters and episodes makes it an interesting read. Relying heavily on the relatable nature of the story, Anurag adds, “It could be anybody’s story – yours or mine. I have tried to weave the story around small incidents we see around us on an everyday basis. Now, I can only hope that people read, relate to and like my work.”
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Anurag Anand
9930876098
Anurag Anand
9930876098
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