CPX Interactive and Pixelpark’s Yellow Tomato Announce Strategic Partnership

New York, NY, September 02, 2010 --(PR.com)-- In a move that continues the global online network’s ‘boots on the ground’ European growth strategy, CPX Interactive has partnered with German-based performance agency, Yellow Tomato to deliver new levels of scalability to a market hungry for its next evolution. CPX Interactive is also excited to have Yellow Tomato's Managing Partner, Harald R. Fortmann, serve as Managing Director for the initiative, which will function as a new German office for the ad network. Fortmann is certainly one of the most recognized Digital Market Leaders in Germany and serves as the Vice President of the German Association for Digital Economy (BVDW e.V.).

Fortmann, who built up the German business for 24/7 Real Media, later moved to head up Advertising.com's German operations and merged it with AOL's German business, prior to founding the Performance Agency Yellow Tomato, together with Pixelpark AG. With his background, CPX is confident that Fortmann remains in a unique position to understand what a global distribution platform can deliver to the German marketplace.

On what this new partnership can offer both Yellow Tomato and the German marketplace, Fortmann explains, "Within such a complex landscape, CPX Interactive has succeeded in providing a technology solution to simplify the fragmented world of online advertising. With the German market still being in an evolution with regard to Ad Networks, there could not be a better moment for the market entry of CPX Interactive."

The strategic partnership also represents a slightly new twist in expansion strategy for CPX Interactive in Europe. For its Milan and Madrid offices, the ad network opened its own doors in introducing itself to the market. In this new model, partnering with an established agency provides the company immediate credibility and access to a market that may be unfamiliar with the ad network model.

CPX President & COO explains, “Growing into new markets is difficult business. Forming a partnership with an established and respected players like Pixelpark and Yellow Tomato should send a strong signal to the German market on what the future of CPX is all about. We are excited to add true global reach and cutting-edge optimization to the world class strategy and creative that our new partners are already supplying. We think this union will make people re-consider what internet marketing, done properly, should look like.”

The companies will launch the partnership with a combined presence at this year’s upcoming dmexco - digital marketing exposition & conference - in Cologne in September (dmexco Hall 8, Boulevard A018).

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About CPX Interactive

As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and strategies and providing total insight into both process and results.

About Yellow Tomato

Yellow Tomato GmbH is a performance manufacturer for the successful conception, execution and analysis of online marketing campaigns. The company‘s main focus lies in Search Engine Marketing (SEA & SEO) and Banner Campaigns.

About Pixelpark AG

Pixelpark has been a pioneer in the German Internet sector since 1991. With headquarters in Berlin, Pixelpark AG groups together a number of agencies based in Germany (Hamburg, Berlin, Cologne, Munich and Bielefeld) but also in Switzerland (Zurich) and Spain (Barcelona). Today, it is the largest network of independent interactive agencies in Germany.