Addoway Rewards Online Shoppers for Sharing Deals with Friends on Social Networks
Phoenix, AZ, September 04, 2010 --(PR.com)-- Addoway, an online marketplace that helps people buy and sell with their friends and the merchants they trust, announced today that it will begin rewarding shoppers for sharing deals with their friends on social networks.
Addoway has created a virtual currency called “Addo Bucks” that shoppers can earn after sharing deals with friends, and can cash those Addo Bucks in for discounts on merchandise sold on Addoway, redeem them for free gift cards from popular retailers like Starbucks and Best Buy, or even use their Addo Bucks to enter limited-entry private giveaways of prizes like an Apple iPad or Nintendo Wii.
“Merchants that use the Addoway platform are continually seeking new ways to tap social media to bring in more buyers, and reward those buyers for their loyalty and support,” said Addoway CEO Fredrick Nijm. “On Addoway, we have discovered that shoppers referred from social networks are 8 times more likely to make a purchase than those that come from comparison shopping engines, so it only makes sense to give our merchants more and more ways to reward shoppers for sharing their positive experiences with their friends.”
Nijm also stated that because Addoway rewards shoppers for sharing when their friends have some level of interaction with Addoway (like joining or purchasing), shoppers are only likely to share deals they think their friends might like.
“Other rewards programs have been focused around giving away stuff in exchange for spamming friends. We’re not about that at all. Our system encourages sharing authentic, positive experiences, which is what Facebook has been built on,” said Nijm.
Along with the announcement, Addoway has also made upgrades to its platform to help merchants build their Facebook Fan base, by allowing merchants to reward shoppers with exclusive discounts and other deals only available to fans of their pages, which shoppers can “like” directly from within the Addoway platform.
Addoway launched in public beta in April, and to date has had over 100,000 products listed for sale by merchants on its platform.
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Addoway has created a virtual currency called “Addo Bucks” that shoppers can earn after sharing deals with friends, and can cash those Addo Bucks in for discounts on merchandise sold on Addoway, redeem them for free gift cards from popular retailers like Starbucks and Best Buy, or even use their Addo Bucks to enter limited-entry private giveaways of prizes like an Apple iPad or Nintendo Wii.
“Merchants that use the Addoway platform are continually seeking new ways to tap social media to bring in more buyers, and reward those buyers for their loyalty and support,” said Addoway CEO Fredrick Nijm. “On Addoway, we have discovered that shoppers referred from social networks are 8 times more likely to make a purchase than those that come from comparison shopping engines, so it only makes sense to give our merchants more and more ways to reward shoppers for sharing their positive experiences with their friends.”
Nijm also stated that because Addoway rewards shoppers for sharing when their friends have some level of interaction with Addoway (like joining or purchasing), shoppers are only likely to share deals they think their friends might like.
“Other rewards programs have been focused around giving away stuff in exchange for spamming friends. We’re not about that at all. Our system encourages sharing authentic, positive experiences, which is what Facebook has been built on,” said Nijm.
Along with the announcement, Addoway has also made upgrades to its platform to help merchants build their Facebook Fan base, by allowing merchants to reward shoppers with exclusive discounts and other deals only available to fans of their pages, which shoppers can “like” directly from within the Addoway platform.
Addoway launched in public beta in April, and to date has had over 100,000 products listed for sale by merchants on its platform.
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Addoway
Fredrick Nijm
(602) 295-2052
www.addoway.com/
Fredrick Nijm
(602) 295-2052
www.addoway.com/
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