Zip Holidays Enters the Glooming UK Cheap Package Holidays Market

London, United Kingdom, September 06, 2010 --(PR.com)-- Zip Holidays provides cheap package holidays including all inclusive package holidays, self catering holidays and luxury holidays for families and adventurers in 80 different holiday activity categories. Both long haul and short haul destinations including holidays to Mexico, Dubai, Egypt, European countries, Indian ocean and far east.

The Zip Holidays' price comparison engine works on the same principle as Trip Advisor by asking users to fill up a holiday search form and then transferring them to sites that have the cheapest fares, or availabilities during bust periods. This provides a 100% transparent system without leaving the user wondering if going directly to the tour operator would've saved them money.

The tool comes at a time when most tour operators in UK are finding it hard to keep their profits up with the stronger euro against sterling and high man-power overheads in a year that has seen a 4% decline in package holiday bookings.

"We've seen good response from tour operators who understand the role of affiliate and price comparison sites and are helping us at Zip Holidays by providing live offers, feeds and xml data to sell, which we are working hard to incorporate in a user-friendly format. This should be integrated and bookable this year," says Mark Webber from Zip Holidays.

The site provides package holidays to 99 destinations and 643 sub-destinations at the time of this release. With people looking for more holiday ideas, Zip Holidays provides a comprehensive genre holidays section. So if you want to go for a Golfing holiday, you will find pre-selected golf resorts from around the world in stead of the conventional system where you need to know where you want to go for your golf holidays.

"This system not only gives travellers more choice, a better price comparison, but also a list of activities that can be taken up while on a holiday," says Mark.

With the website constantly adding more destinations, more tour operators and still under development, Zip Holidays is targeting profits in its second operating year.

However, in the extremely competitive cheap holidays sector, Zip Holidays will need to make sure customers find value to keep them coming back and spread a good word about Zip Holidays. With paid advertising draining most of the budget for most top package holidays' brands, it's all about building an honest and transparent relationship with the holiday maker.

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