New Shelving System Cuts Labour Costs & Drives Sales
A point of sale pilot project in the Republic of Ireland has proved to be a recession beater, driving sales and cutting labour costs. Since the Supervalu store in Midleton, Nr Cork, installed the BevTrac® system designed and built by global retail activation company RTC (Europe), sales have risen and labour savings to the tune of a day and a half a week have been made in the soft drinks section alone.
London, United Kingdom, September 08, 2010 --(PR.com)-- Developed originally for beverage brands in the USA, BevTrac is a spring-fed, front-facing shelf management system that keeps shelves looking permanently full while ensuring stock rotation. It works for any cylindrical, single layer product, in closed door coolers and dairy deck cabinets as well as on ambient shelves.
Supervalu installed BevTrac as part of a whole store revamp some eight months ago, not just in soft drinks, but other hotspots such as health and beauty, herbs and spices, sauces and pickles, jars and tins.
“We no longer have to tidy and maintain shelves all day but just replenish when necessary,” says Store Manager Tommy Grimes. “Even on our busiest days, our colleague in the beverages section isn’t needed until lunchtime, so we can get him and others double-jobbing, staffing the checkout as well as maintaining shelf integrity. BevTrac has definitely saved time around the store and we’re considering putting in an awful lot more of it.”
“Another advantage of BevTrac is its positive impact on product visibility, particularly on higher and lower shelves,” says Ian Williamson, RTC Business Director. “You don’t lose sales because you can’t see products at the back and even 2-litre drink bottles are within reach on the higher shelves. BevTrac also works as a stock limiter, so there’s less money tied up on the shelf. You don’t have to increase stock just to keep the shelf warm. The system provides just-in-time fill while maintaining first class presentation.”
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Supervalu installed BevTrac as part of a whole store revamp some eight months ago, not just in soft drinks, but other hotspots such as health and beauty, herbs and spices, sauces and pickles, jars and tins.
“We no longer have to tidy and maintain shelves all day but just replenish when necessary,” says Store Manager Tommy Grimes. “Even on our busiest days, our colleague in the beverages section isn’t needed until lunchtime, so we can get him and others double-jobbing, staffing the checkout as well as maintaining shelf integrity. BevTrac has definitely saved time around the store and we’re considering putting in an awful lot more of it.”
“Another advantage of BevTrac is its positive impact on product visibility, particularly on higher and lower shelves,” says Ian Williamson, RTC Business Director. “You don’t lose sales because you can’t see products at the back and even 2-litre drink bottles are within reach on the higher shelves. BevTrac also works as a stock limiter, so there’s less money tied up on the shelf. You don’t have to increase stock just to keep the shelf warm. The system provides just-in-time fill while maintaining first class presentation.”
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Contact
RTC (Europe)
Suzanne Evans
+ 44 (0)7973 149104
www.retailactivation.com
Suzanne Evans
+ 44 (0)7973 149104
www.retailactivation.com
Contact
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