Bayer MaterialScience Wins Prestigious iF Communication Design Award for SampleBox

Pittsburgh, PA, September 09, 2010 --(PR.com)-- As a team, Bayer MaterialScience along with design agencies Golden Planet Design and soloTM have won a prestigious iF communication design award for the SampleBox. The SampleBox includes more than 40 material samples and was conceived to give clear and comprehensive insight into Bayer MaterialScience’s world of materials, allowing developers and designers to better understand its products while serving as inspiration for the applications of tomorrow.

Bayer MaterialScience’s SampleBox received the international award in the crossmedia category, which comprises entries that are part of a more complex overall concept and that combines, at a minimum, digital and print media.

The SampleBox enables designers to connect with the company’s materials portfolio through physical samples in a container made of Makrolon® polycarbonate and a companion SampleExplorer website
(http://www.sampleexplorer.com/internet/global_portal_cms.nsf/id/SE_EN_Home) that provides searchable, detailed information about the materials.

“We developed the concept based on discussions with designers, who often look for inspiration before seeking information,” said Brian Long, innovation manager, Bayer MaterialScience. “The SampleBox is unique because it shows a representative portfolio of Bayer MaterialScience’s materials and tells a more complete story.”

“We’re honored to be chosen as one of the winners out of more than 1,600 entries for this leading international design award,” said Ralph Schneider, innovation manager, Bayer MaterialScience. “Any time you get external recognition it is rewarding, especially when there’s been great team work. It validates the company’s approach.”

The awards show for the iF Communication Awards was held Sept. 3, 2010, in Munich, Germany.

Bayer MaterialScience LLC is one of the leading producers of polymers and high-performance plastics in North America and is part of the global Bayer MaterialScience business with approximately 14,300 employees at 30 production sites around the world and 2009 sales of 7.5 billion euros. The company manufactures high-tech polymer materials and develops innovative solutions for products used in many areas of daily life. The main segments served are the automotive, electrical and electronics, construction, medical, and sports and leisure industries. Sustainability is central to Bayer MaterialScience LLC’s business and is based around the key areas of innovation, product stewardship, excellence in corporate management, social responsibility and respect for the environment.

This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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