Dental Products Report™ Receives Impressive Results from the Readex Research® Study, August 2010

New York, NY, September 11, 2010 --(PR.com)-- Dental Product Reports™ received top rank status in three key areas from the 2010 PERQ Dentistry Research Study—DPR having the highest percentage of readers who purchase an advertiser's product or service after viewing their ad, DPR achieving the highest percentage of readers who visit the advertiser's website after seeing their ad, and DPR delivering advertisers the highest number of direct contacts from readers who viewed their ad.

Dental Product Reports™ certified its position as the #1 product magazine in the dental industry with outstanding results from the Readex Research® Study, August 2010. Based on the Readex Research® Study, Dental Products Report ranked highest in seven key areas. As a result of this study, the Readex Research® Study concluded that Dental Products Report has achieved the following recognitions: named #1 “go-to” publication by readers; most frequently read publication; leader in providing information on trends and products; leader for finding effective ways to use products clinically; most convenient magazine to find what you’re looking for; most visited dental website; most often used dental website.

In addition to Dental Products Reports award-winning team of journalists, Thais Carter, Director of Content for Dental Products Report stated, “You become the number one product book through true product coverage that looks at not just what’s new, but how to integrate those products into existing workflows and, ultimately, how those products can help the bottom line.”

The Readex Research® Study consisted of six major publications that cater to the dental market, including: Dental Products Report, Dental Economics, Dentistry Today, Dental Compare, Dental Product Shopper, and Inside Dentistry.

Led by Dental Products Report Advanstar serves the approximately $80 billion dental market by connecting nearly 334,000* practicing dentists, dental lab technicians and dental professionals in the U.S. and Europe to thousands of dental suppliers. Advanstar's portfolio consists of four magazines, directories, conferences, custom publishing, a unique online search engine and most recently, ADA/CERP accredited continuing education products.

*Publisher's Own Data

Source: PERQ Dentistry Research Study, 2010/Readex Research ® Study August 2010.

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