Santa Barbara Real Estate Mother/Daughter Team Dramatically Changes How to Market Homes to the Right Buyers

Santa Barbara, CA, September 12, 2010 --(PR.com)-- Many of the hardest hit real estate markets are located in top dollar land value areas-including the Santa Barbara real estate market. While many Realtors have walked away from their careers, claiming they can’t sell in this market, the amazing mother/daughter team of Marie Sue Parsons and Stephanie Young, teamed with Dakno Marketing to create http://www.santabarbararealestateguide.com, a brand new, complete resource for Santa Barbara Real Estate Buying and Selling. The mother/daughter team has successfully marketed “unsellable” homes in this tough economy by thinking outside the box with creative real estate marketing techniques and utilizing their new state-of-the-art performance focused website.

“The new web portal, SantaBarbaraRealEstateGuide.com, offers a unique way to approach selling homes by searching for the right buyer. The new website is geared to help home buyers find what they are looking for, easily and quickly, with access to in-depth search features, video home tours, detailed area and neighborhood information, numerous photos, school information, local things to do, amenities, and interactive floor plans, where site visitors can click on any room to view a photo of the space,” said Michelle Zeren of Dakno Marketing. “Home sellers are also able to benefit through the website’s specialized marketing system that makes it easy to help match home buyers to the Santa Barbara Real Estate Guide listings.”

Not only do they offer extensive Santa Barbara home search tools and buyers guides on the Santa Barbara Real Estate Guide portal, but they also have taken on a simple philosophy that is working wonders in the current economy. The genius ladies have creatively found ways to turn the items that some might see as a disadvantage in a home and correctly marketed the real estate to find buyers that would see the same items as advantages-and thus have been able to quickly find the right buyers for their Santa Barbara real estate listings.

The SantaBarbaraRealEstateGuide duo put their thinking hats on when it came to selling an amazing home in the exclusive “Riviera’ section of Santa Barbara. The home was spectacular; however, it had a major disadvantage Marie Sue Parsons and Stephanie Young heard over and over: No one liked that the home was directly above the Santa Barbara Bowl, where concerts were held year round.

“We quickly realized traditional marketing techniques were not hitting the right group of buyers. Though our marketing techniques have been successful for over 30 years, we realized that the current economy has changed the way Santa Barbara real estate needs to be handled. As expert Santa Barbara real estate agents, we quickly regrouped and discovered what we had to do to find the right group of home buyer.s.

The solution to marketing a home that overlooks the Santa Barbara Bowl located in an area known for its quiet privacy was to hold their traditional “brokers’ open house” during the Steve Miller Band and Stevie Nicks concerts, so the buzz could get going about the one-of-a-kind property as a great home for entertaining.

“The challenge was unique, because this home broke all the rules of the area-and traditional buyers in the area saw the location and ability to hear all the concerts as major marks against the home, but with some creative thinking, changes to our marketing strategy and the savvy performance focused design of http://www.santabarbararealestateguide.com Santa Barbara real estate buyers that would see enjoying free concerts year round as an advantage were able to quickly see this house promoted as what they would enjoy,” concluded Stephanie Young.

About Santa Barbara Real Estate Guide

Marie Sue Parsons and Stephanie Young are a mother/daughter team of expert Santa Barbara Realtors for Coldwell Banker. They are committed to letting clients know they are the highest priority. Marie Sue and Stephanie see to it that their clients are pleased with their ability to complete the transaction to their satisfaction, so much so that they will want to refer the Santa Barbara Real Estate Guide to their friends and family. Because Marie Sue and Stephanie have lived in the area most of their lives, they are knowledgeable about all things related to Santa Barbara. If a potential buyer wants to know about Santa Barbara weather, Santa Barbara shopping, Santa Barbara attractions, Santa Barbara news or more, then Marie Sue and Stephanie can help. No matter if you are a buyer, seller or just starting to develop an interest in the area, be sure to utilize two of the best Santa Barbara real estate professionals, Marie Sue Parsons and Stephanie Young.

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