MyMediaInfo Launches Research & Consulting Solution with New Hire
Waltham, MA, September 13, 2010 --(PR.com)-- MyMediaInfo, a leading provider of media intelligence solutions for public relations and marketing professionals, announces the appointment of Scot Wheeler as Vice President of Research and Consulting. Wheeler will lead the development of MyMediaInfo’s Research and Consulting solution, a customized strategic analytics offering that is unique to the marketplace.
“As our client’s needs become more complex, MyMediaInfo is dedicated to developing new products that will solve everyday challenges and create efficiencies for public relations and marketing professionals,” said Gaugarin Oliver, CEO of MyMediaInfo. “The consistent growth of our business allows us to hire talented experts like Scot to lead our charge in bringing innovative solutions to the market. Scot is an invaluable asset to MyMediaInfo. His extensive background in research and measurement will provide our clients with a first-class solution to guide their media planning and strategy.”
With more than 15 years of experience working at the intersection of emerging technology, strategy and delivery, Wheeler has provided strategic guidance and business development leadership to companies and organizations including BP, Motorola, State Farm, The University of Chicago, and the Chicago Public Schools. Wheeler completed his MBA at Kellogg School of Management, Northwestern University, where he authored a Harvard Business Review case study on integrated stakeholder strategy. He is also a frequent speaker on Social Media Strategies for the Kellogg Marketing Club.
“Businesses are successful when they connect to the right people in the right ways. Marketing and corporate communications teams today are faced with a complex media landscape in which connecting with people requires active engagement, and where the media outlets and influences around these connections are constantly changing,” said Wheeler. “The MyMediaInfo Research and Consulting team helps communicators build connections and drive business results by illuminating the aspects of communications that create positive impact, influence and engagement with the people that these teams need to reach.”
The MyMediaInfo Research and Consulting offering provides marketing and communications professionals with a dedicated analyst or teams of analysts delivering measurement and analysis of print, broadcast and social media for objective insights into the drivers of communications success.
In addition to Research and Consulting, MyMediaInfo offers a suite of solutions for public relations and marketing professionals that includes media databases, research and editorial calendars, and social media monitoring tools. Reflecting the constant changes in the North American media industry, MyMediaInfo is updated tens of thousands of times each day and is instrumental in helping public relations agencies and corporate public relations groups meet client business objectives. The MyMediaInfo database includes detailed information on hundreds of thousands of journalists across North America, including freelancers, industry analysts, columnists, bloggers, and broadcasters. The database also incorporates LinkedIn and Twitter profiles allowing agencies to utilize social media tools in their work. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888) 901-3332.
About MyMediaInfo
MyMediaInfo is a leading provider of media intelligence and analysis solutions designed for public relations and marketing professionals. Founded in 2006, the company has quickly grown its client roster to include nine of the country’s top 10 PR agencies, 25 of the Fortune 100 companies and hundreds of small- to medium-size agencies, companies and solo practitioners. MyMediaInfo, in addition to its subscription-based software and database, also offers a broad spectrum of services to support PR and marketing activities. The MyMediaInfo team is comprised of marketing professionals with decades of experience in the PR industry. Headquartered in Waltham, MA, just outside of Boston, the company also has offices in California, Washington D.C., Atlanta, Chicago, Austin, and India. For more information, visit www.mymediainfo.com.
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“As our client’s needs become more complex, MyMediaInfo is dedicated to developing new products that will solve everyday challenges and create efficiencies for public relations and marketing professionals,” said Gaugarin Oliver, CEO of MyMediaInfo. “The consistent growth of our business allows us to hire talented experts like Scot to lead our charge in bringing innovative solutions to the market. Scot is an invaluable asset to MyMediaInfo. His extensive background in research and measurement will provide our clients with a first-class solution to guide their media planning and strategy.”
With more than 15 years of experience working at the intersection of emerging technology, strategy and delivery, Wheeler has provided strategic guidance and business development leadership to companies and organizations including BP, Motorola, State Farm, The University of Chicago, and the Chicago Public Schools. Wheeler completed his MBA at Kellogg School of Management, Northwestern University, where he authored a Harvard Business Review case study on integrated stakeholder strategy. He is also a frequent speaker on Social Media Strategies for the Kellogg Marketing Club.
“Businesses are successful when they connect to the right people in the right ways. Marketing and corporate communications teams today are faced with a complex media landscape in which connecting with people requires active engagement, and where the media outlets and influences around these connections are constantly changing,” said Wheeler. “The MyMediaInfo Research and Consulting team helps communicators build connections and drive business results by illuminating the aspects of communications that create positive impact, influence and engagement with the people that these teams need to reach.”
The MyMediaInfo Research and Consulting offering provides marketing and communications professionals with a dedicated analyst or teams of analysts delivering measurement and analysis of print, broadcast and social media for objective insights into the drivers of communications success.
In addition to Research and Consulting, MyMediaInfo offers a suite of solutions for public relations and marketing professionals that includes media databases, research and editorial calendars, and social media monitoring tools. Reflecting the constant changes in the North American media industry, MyMediaInfo is updated tens of thousands of times each day and is instrumental in helping public relations agencies and corporate public relations groups meet client business objectives. The MyMediaInfo database includes detailed information on hundreds of thousands of journalists across North America, including freelancers, industry analysts, columnists, bloggers, and broadcasters. The database also incorporates LinkedIn and Twitter profiles allowing agencies to utilize social media tools in their work. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888) 901-3332.
About MyMediaInfo
MyMediaInfo is a leading provider of media intelligence and analysis solutions designed for public relations and marketing professionals. Founded in 2006, the company has quickly grown its client roster to include nine of the country’s top 10 PR agencies, 25 of the Fortune 100 companies and hundreds of small- to medium-size agencies, companies and solo practitioners. MyMediaInfo, in addition to its subscription-based software and database, also offers a broad spectrum of services to support PR and marketing activities. The MyMediaInfo team is comprised of marketing professionals with decades of experience in the PR industry. Headquartered in Waltham, MA, just outside of Boston, the company also has offices in California, Washington D.C., Atlanta, Chicago, Austin, and India. For more information, visit www.mymediainfo.com.
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RedEgg Solutions, Inc.
Rachel Sherman
781 466-9804
www.mymediainfo.com
Rachel Sherman
781 466-9804
www.mymediainfo.com
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