Moore & Scarry Advertising Named Microsoft adExcellence Company

Fort Myers, FL, September 16, 2010 --(PR.com)-- Moore & Scarry Advertising, already one of the nation’s leading providers of search marketing for the auto industry, has just been named a Microsoft adExcellence company. The Microsoft adExcellence certification is similar to Google’s Certified Partner or Yahoo’s Ambassador programs, both of which Moore & Scarry currently holds.

To be named a Microsoft adExcellence Company, a company must have three or more staff members that have been trained, tested and certified directly by Microsoft on their advertising products including search, display and reporting.

“Being named a Microsoft adExcellence company is a big accomplishment for us. Right now, according to Microsoft, we’re the only automotive search company in the world that is adExcellence certified,” said Duncan Scarry, agency president.

Search engines are a competitive space and to excel, top-tier training is critical to success. Moore & Scarry Advertising realizes this and has a steadfast focus on employee training and testing. In fact, Moore & Scarry Advertising has more certified search personnel than any other company in the industry – even when compared to companies that are six or seven times their size.

“You have to realize that literally anybody with an email address can open a search account and start spending money. You’d be amazed at the number of companies working in the search industry with no formal training, testing or certification. We know that the difference between success or failure in a search campaign might be based on a tenth of a percent, that’s why we require the highest levels of training and testing,” added Scarry.

With the upcoming search alliance between Yahoo and Microsoft, this level of certification is even more important to winning the search engine battle since the new alliance will corner about 40% of the overall search market.

Moore & Scarry Advertising is a true leader in the automotive search industry – and that’s a fact, not a marketing statement. Moore & Scarry Advertising leads and other companies follow.

“We were the first in the auto industry to become an Adwords Certified Partner. With our Haystack used car search marketing tool, we were the first to release an search marketing inventory integration that works seemlessly with any web site. And now, we’re the first search marketing company in the auto industry to be certified by Microsoft,” finished Scarry.

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