The Top Five Resolutions Every Online Business Should Make This Year
Online businesses should think small to create big success according to e-commerce sales and marketing optimization firm.
Boise, ID, January 08, 2007 --(PR.com)-- This year, online businesses will risk millions of dollars on new campaigns and major sales and marketing initiatives hoping to generate more bottom-line profit when key opportunities are likely hiding within their current sales and marketing efforts. Business Development Xcellerator, Inc. (BDXi), an online sales and marketing optimization firm suggests the following resolutions for online business to profitably grow in the year ahead.
1. Conduct regular, honest assessments of current strategies and practices. No matter how great things are going, there’s always room for improvement. Employ a diagnostic process that prioritizes high-impact optimizations and makes the best use of your limited resources.
2. View sales and marketing as an interconnected system. As a system, your sales and marketing efforts can be distilled into a step-by-step series of inter-connected activities, efforts, and outcomes. Each of these steps, or transition points, in the system provides an opportunity for powerful improvement.
3. Focus on the small improvements that make a big difference. It’s not always necessary to take big action to affect big change. In an interconnected sales and marketing system, small moves cascade, combine, and compound as they move through the rest of the system. As a result, small improvements that don’t seem like much on the front end can ultimately produce big bottom-line impacts.
4. Improve multiple areas for better results faster. Small improvements in multiple areas have much greater impact as they combine and compound through your entire sales and marketing system. Many online businesses can increase their bottom-line profits by 20 percent or more with far less risk through relatively small, 1 to 2 percent optimizations and improvements in very specific sales and marketing areas.
5. Whatever you do, don’t sit by and do nothing. It’s all too easy to keep doing the same things over and over—to make no changes to current processes. But online business moves at a breakneck pace and the only way to thrive is to seize opportunities and improve. Take action and gain competitive advantage.
“Too many online businesses today believe that big improvements in bottom-line profitability require major new initiatives or highly-disruptive changes. But in most cases, small tweaks and improvements in the right places can reclaim substantial profits—profits that are currently just slipping through the cracks in their existing approach,” said Rafe VanDenBerg, founder and president of BDXi.
This top five list is adapted from the BDXi report titled “Online Sales & Marketing Xcelleration: How to Squeeze More Growth and Bigger Profits from Your Online Efforts.” The report features actual client results and is available for free download at the firm’s Web site at http://www.bdxi.com.
About Business Development Xcellerator, Inc. (BDXi)
Business Development Xcellerator, Inc. is a business consultancy and training firm specializing in online sales and marketing optimization. Using a proprietary diagnostic process called the Xcelleration Process™, BDXi helps online businesses identify and prioritize optimizations in high-impact sales and marketing growth lever areas—areas where small improvements can produce exponential, chain-reaction impacts to growth and profitability. Visit http://www.bdxi.com for more information.
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1. Conduct regular, honest assessments of current strategies and practices. No matter how great things are going, there’s always room for improvement. Employ a diagnostic process that prioritizes high-impact optimizations and makes the best use of your limited resources.
2. View sales and marketing as an interconnected system. As a system, your sales and marketing efforts can be distilled into a step-by-step series of inter-connected activities, efforts, and outcomes. Each of these steps, or transition points, in the system provides an opportunity for powerful improvement.
3. Focus on the small improvements that make a big difference. It’s not always necessary to take big action to affect big change. In an interconnected sales and marketing system, small moves cascade, combine, and compound as they move through the rest of the system. As a result, small improvements that don’t seem like much on the front end can ultimately produce big bottom-line impacts.
4. Improve multiple areas for better results faster. Small improvements in multiple areas have much greater impact as they combine and compound through your entire sales and marketing system. Many online businesses can increase their bottom-line profits by 20 percent or more with far less risk through relatively small, 1 to 2 percent optimizations and improvements in very specific sales and marketing areas.
5. Whatever you do, don’t sit by and do nothing. It’s all too easy to keep doing the same things over and over—to make no changes to current processes. But online business moves at a breakneck pace and the only way to thrive is to seize opportunities and improve. Take action and gain competitive advantage.
“Too many online businesses today believe that big improvements in bottom-line profitability require major new initiatives or highly-disruptive changes. But in most cases, small tweaks and improvements in the right places can reclaim substantial profits—profits that are currently just slipping through the cracks in their existing approach,” said Rafe VanDenBerg, founder and president of BDXi.
This top five list is adapted from the BDXi report titled “Online Sales & Marketing Xcelleration: How to Squeeze More Growth and Bigger Profits from Your Online Efforts.” The report features actual client results and is available for free download at the firm’s Web site at http://www.bdxi.com.
About Business Development Xcellerator, Inc. (BDXi)
Business Development Xcellerator, Inc. is a business consultancy and training firm specializing in online sales and marketing optimization. Using a proprietary diagnostic process called the Xcelleration Process™, BDXi helps online businesses identify and prioritize optimizations in high-impact sales and marketing growth lever areas—areas where small improvements can produce exponential, chain-reaction impacts to growth and profitability. Visit http://www.bdxi.com for more information.
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Contact
Business Development Xcellerator, Inc.
Erin Duckhorn, Marketing Stratagist
208-938-0517
www.bdxi.com
Erin Duckhorn, Marketing Stratagist
208-938-0517
www.bdxi.com
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