MEFranchising® Handpicked by Nick N’ Willy’s Pizza to Launch in the Middle East; Fast Growing Pizza Franchise to Open Outlets Across Region

London, United Kingdom, September 18, 2010 --(PR.com)-- Mohammed Alnassar, managing director of MEFranchising today announced the partnership entered with Nick n’ Willy’s Pizza. MEFranchising will provide the American franchise with best in class local market strategy, implementation and allocate partners in the region.

“Nick n’ Willy’s Pizza is a vibrant brand that will resonate strongly with the Middle East market. By working with MEFranchising, the U.S.-based franchise is able to devise an expansion plan in the shortest possible time with the right partners.” says Mohammed Alnassar.

Nick-N-Willy has built a loyal following in the $40-billion North American market based on Dine-In, Take-n-bake and Delivery. Recognized for signature pizzas such as Aegean® and the Big Kahuna, the pizzas are made using the "Wallinator®," a unique device that keeps ingredients on pizza pies stacked up high and perfect.

“The Middle East has enormous growth potential for the Nick N’ Willy’s Pizza brand and partnering with MEFranchising for strategic support and their on the ground knowledge is the ideal solution to get us established quickly,” says Jason Brice, Director of Franchise Development for Nick n’ Willy’s Pizza.

Today’s announcement follows two previously publicized partnerships earlier this summer: MEFranchising assisted in the expansion of Wayne’s Coffee in Saudi Arabia, one of Europe’s largest coffee chains, and just recently introduced Falafoul, a much anticipated fast-food chain serving traditional Arabic food.

“Our experience and track record in establishing international brands in the Middle East makes us an ideal partner for new growth. Not only do we assess and identify suitable partners; We provide strategic knowledge, understand localization requirements and how to implement swiftly across the region.” says Mohammed Alnassar.

More than just a franchising expert, MEFranchising is a one-stop partner for international brands entering the cash-intense Middle East Market. The growth rate for franchises in the Middle East is currently 40% per annum making it attractive for investors globally.

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