The Cereal Bowl Announces South Florida Expansion

Ft. Lauderdale, FL, January 05, 2007 --(PR.com)-- Since the opening of The Cereal Bowl’s Miami location last year, founders Kenneth Rader, Joshua Rader, and Michael Glassman have recognized that their unique idea for a cereal café has become a national craze with people traveling great distances just to see their flagship location. “After having been featured on CNN's Anderson Cooper 360, we received hundreds of emails from entrepreneurs as far away as Australia, who were interested in our brand,” said Kenneth Rader President and Co-Founder

Following over a year's worth of National Media exposure the young entrepreneurs have been flooded with phone calls and emails asking for them to bring The Cereal Bowl brand to their community. During this period, over 2,000 franchise requests and investment inquires have made it clear to The Cereal Bowl team that their idea for a café themed around cereal had sparked a fire with other entrepreneurs throughout North America, including Broward County.

“We are excited about our Broward expansion plans,” said Director of Operations Carlos O’ Brien. “We have been working closely with potential franchises throughout Broward and have some great locations in the works.”

The Cereal Bowl has spent the last several months working with its franchise team on their concept and in developing a product, creating proprietary menu items such as Freeze ‘N Flakes which infuses various popular cereals into frozen yogurt as well as Oaties which are a unique blend of oatmeal and smoothies, “The Cereal Bowl has become more than just a great place to get eat, it has become an “experience,” said Vice-President and Co-founder Joshua Rader. “Creating unique products and proprietary recipes gives us the chance to offer something more to our franchisees than others in the market can provide,” he added.

The Cereal Bowl has engaged Florida based law firm Carlton Fields, to handle its intellectual property as well as franchising matters. Recognized as one of the most respected law firms in the United States, Carlton Fields has represented over two-thirds of all Fortune 500 companies.

About The Cereal Bowl

The Cereal Bowl is a new breed of café fusing an old time favorite, with a new and exciting twist. Guests are able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl Team. With over 35 cereals both hot and cold as well as 60 plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as Oaties, and cakes will take cereal to a whole new level. WIFI Internet, couches, televisions, newspapers, and periodicals add to the ambiance of The Cereal Bowl.

Founded in 2004 by twenty-something entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman. The inspiration for The Cereal Bowl was a product of their college days when they noticed that the average diet of a college student often times consisted of a bowl of cereal as a quick and appetizing alternative. The Cereal Bowl expands on this enticing snack by offering a new way of partaking in one of America’s favorite eating pastimes.

For additional information or a sample copy, contact Michelle Appelrouth at 305-662-2695 or at pr@thecerealbowl.com or visit www.thecerealbowl.com Other Cereal Bowl information will be made available upon request.

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