TTI Launches the “Big Job” Ad Campaign

Fort Worth, TX, September 19, 2010 --(PR.com)-- What do a mermaid, a robot and a luchador have in common? They are among the whimsical cast of characters vying for the prestigious position as the spokesperson for global electronics distributor TTI, Inc.

Phase one of the six part campaign is in full swing and runs through November when a spokesperson will be selected as the global icon for the company.

Michael Knight, Vice President Corporate Product Management and Supplier Marketing said, "This advertising campaign is a departure from anything TTI has ever done. It’s a completely different approach to the usual process that a company would take to identify and select a brand icon. The span of the campaign offers a fun, light-hearted opportunity to engage with our customers and suppliers as well as our employees."

Things are about to get interesting as the interviews begin to take place. To see a schedule of upcoming videos and participate in the fun log on to www.ttiinc.com/thebigjob

About TTI
TTI, Inc., a Berkshire Hathaway company, is a specialty distributor of passive, interconnect, electromechanical and discrete components. TTI is the distributor of choice for electronic manufacturers worldwide. TTI’s extensive product line includes: resistors, capacitors, connectors, potentiometers, trimmers, magnetic circuit protection, filters, relays, switches, sensors and discrete semiconductor devices. TTI is recognized as the industry’s leader in service and quality and provides a broad array of supply chain services to its customer base. Headquartered in Fort Worth, Texas, TTI employs 2,000 with more than 50 locations throughout North America, Europe and Asia. For more information about TTI visit www.ttiinc.com. For more information about Berkshire Hathaway visit www.berkshirehathaway.com

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