AddressTwo Releases Mortgage Lending Plug-In

Indianapolis, IN, September 20, 2010 --(PR.com)-- AddressTwo announced today the release of a new plug-in for its simple CRM software that is designed for the mortgage lending industry. The plug-in is an expansion of the core CRM and will enable mortgage companies to track industry-specific data related to their customers and prospects, and then use that data for targeted marketing and sales efforts.

The AddressTwo Mortgage Lending Plug-In will create a more tailored solution for the mortgage vertical—an industry with very specific CRM needs. “This is a field in which sales automation and efficiency is highly important,” commented Nick Carter, president and CEO of AddressTwo. “We are very excited to have a more robust solution for the unique needs of growing mortgage companies.”

The software is designed specifically to suit the needs of small mortgage brokerages, including independent brokers and small offices. Built on AddressTwo’s core product, the Mortgage Lending Plug-In shares the philosophy which guides all AddressTwo product development: create simplified software for the needs and budget of micro-enterprise.

To learn more, visit www.addresstwo.com/mortgage-crm/

About AddressTwo:

Founded in 2006, AddressTwo provides small businesses with technology and training for managing sales, marketing, and productivity. The AddressTwo Simple CRM software, released in 2008, is a customer relationship management program designed with simplicity in mind for the unique needs of the small business owner.

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