eLogic Group to Deliver Keynote Address at 2010 North American CWG Conference

Rochester, NY, September 22, 2010 --(PR.com)-- The Configuration Workgroup (CWG), an international user group of SAP customers, has announced Michael Shields, co-founder and CEO of eLogic Group as its keynote speaker for the 2010 North American CWG Conference scheduled for October 3rd - 6th in Marco Island, Florida. The CWG conference mission is to present insights on new trends and innovative usage of SAP VC and IPC Configuration from customers, consultants, partners and SAP.

Mike's key note presentation- 'The Game Changer' will address the compelling business case for companies to gain market advantage through differentiation of products/services — without the historical performance downsides. He will present the best practice model for analyzing mixed-mode customer/market needs; and will show case studies where optimized technologies have enabled quantum improvements. The case studies will demonstrate SAP native capabilities to overcome the most difficult challenges. Attendees will gain a clear understanding of the trends toward further differentiation of products/services, and the need to proactively support these critical shifts through best practices solutions.

Prior to founding eLogic, Mike has held executive management positions in Fortune 500 companies including ITT Industries, Goulds Pumps and Exxon Mobil Corporation. His diverse manufacturing sector background includes a balance of operating and technology leadership positions including Chief Information Officer, Vice President and General Manager, and Vice President of Marketing and Customer Service. Throughout Mike's management career, the common thread has been a strong focus on delivering outstanding business results through process optimization and technology leverage.

About eLogic Group:
eLogic offers a full range of business and technical consulting services for configured and engineered products; and maintains expertise in SAP's best practices for this market segment. Since 1999, eLogic has empowered their customers to realize previously unattainable cost, productivity, sales effectiveness and cycle time breakthroughs.or more information on eLogic, please visit http://www.elogicgroup.com/

Additional information about this and other conference sessions is available on the CWG website at http://www.configuration-workgroup.com.

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