ActionCOACH: How Businesses in Ireland Can Effectively Communicate

Dublin, Ireland, September 30, 2010 --(PR.com)-- As a small-to-medium sized company grows, it becomes harder to effectively communicate across the organization. Whether within or between departments, communications must be optimized for organizations to execute at their peak. The key, according to ActionCOACH CEO Jodie Shaw, is to recognize each employee's preferred style of information exchange.

"Modern personality assessment models are very good indicators of a person's preferred communication style," Shaw said. "When managers don't recognize those inherent differences, misunderstandings often ensue and lead to project delays or worse, conflict. Acknowledging those differences, and working within their parameters, significantly improves the communication flow."

The most respected assessment tool is the DISC Behavioral Model. DISC is an acronym for Dominance, Influence, Stability, and Conscientiousness, the four core personality styles the tool identifies. Recognizing a person's predominant style provides exceptional insight into his/her communication preferences. Here are the key characteristics of each category:

Dominance:
Employees with personalities that fit into the Dominance category might include managers and corporate officers. Descriptors of this style include: driven, demanding, aggressive, innovative, and competitive. These people are typically goal-oriented and relish personal challenges.

Those who fit the Dominance category can facilitate communications by improving their listening skills, becoming more patient, and elaborating with more details.

Influence:
A common job title for those who rate high in Influence are sales and customer service. These employees are charismatic, inspiring, optimistic, and personable. These are very social people who have a need to verbalize.

Influence personalities may have poor attention to detail and can appear superficial. They have poor follow-through and will often talk "around" a subject. Expect to exercise patience with these employees. Influencers can improve the communication process by becoming more organized and specific in direction and praise.

Stability:
This style will most likely be found among the company's trainers, marketing staff, and administrative assistants. Their indicators are: adaptable, systematic, patient, predictable, and consistent. They are needs driven - both theirs and those of the people they help.

Communications from this style may be non-emotional, indecisive, and lack assertiveness. They will often provide too many details. Those people who indicate Stability should work on their assertiveness and embrace change to improve communication.

Conscientiousness:
People with a core style that is Conscientious are often working as accountants or engineers. They follow rules and are very meticulous and quality-conscious, often to the point of being perfectionists.

Expect excessive communications from someone high in Conscientiousness. Be patient as they must process all information and will be slow to proceed. Conscientious people should consider improving their patience, building rapport, and becoming more accepting of differences.

By keeping these four styles in mind, managers will be able to offer information that the employee can more readily absorb, thus making communications more effective and productive.

ActionCOACH, the world's number one business coaching company, has more than 1,000 offices in 32 countries. To learn more, visit www.actioncoach.ie.

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