The Definitive Choice for the Tastemaker and Well Travelled Gentleman

New York, NY, September 23, 2010 --(PR.com)-- Chandon Lucién is a premium men’s accessories brand committed to sophisticated designs and attainable luxury. The brand is the definitive choice for the tastemaker and well traveled gentleman; he lives by the credo “I am here for a great time, not a long time.” For him, nothing is better than waking up at noon in Capri while anticipating brunch in Geneva.

Focused on the distinguished shopper who wants the best accessories money can buy, the debut Spring/Summer 2011 collection includes weekend bags, small leather goods, jewelry and underlay scarves. Constructed with a high degree of craftsmanship, each piece will complement his sense of style in both his professional and everyday life.

By offering limited edition accessories, Chandon Lucién will provide its customers with a sense of individuality and exclusivity. This strategy will play an intricate role in differentiating itself from other luxury brands as well as developing its own brand recognition.

Chandon Lucién will make its formal debut in the heart of SoHo on Thursday, September 23rd at 8 Bond Studio. Invited guests are key taste makers in the fashion, media, and entertainment industries. The evening’s highlights includes DJ Lani Love, Crunch Gym passes, delectable goodies from BiteMe Cheesecake and men’s skin care products from Anthony For Men and Sharps. In addition, the brand will unveil its very own Chandon Lucién Ice Cream flavor, in collaboration with Guerrilla Ice Cream; 100% of the proceeds will go to the Street Vendor Project.

Chandon Lucién will premier nationally within the United States, with a great expectation to expand internationally within the following year of the brands release.

Contact
Shy Winkfield
Director of Strategy
O: 347.451.4712
E: shy@chandonlucien.com
www.chandonlucien.com

About Chandon Lucién
Founded in 2009, Chandon Lucién is a premium accessories brand that caters to the man that is not afraid to define himself by what he wears. The Chandon Lucién man is proud to let his appearance speak volumes about who he is and what he represents. Chandon Lucién prides itself in being one of the leading brands specializing in luxury accessories that complement the owner’s individuality and unique sense of style. The collection, which includes gloves, weekend bags, small leather goods, men’s jewelry and scarves is the ultimate reflection of the distinctive “fabric” that forms today’s man. For more information please visit www.chandonlucien.com.

About Anthony for Men
Multi-functional, multi-benefit, nature based personal care system of skincare, bath and body products designed for men. The products are easy to understand with specific ingredients that are geared to a man's skin. For more information please visit www.anthony.com

About Guerrilla Ice Cream
Challenge your notions of what ice cream can be. Hand-crafted ice cream produced in small batches, using top-notch ingredients and exciting toppings. Bold, unique flavors inspired by political movements around the globe. 100% of profits support marginalized populations in New York City around the world. For more information please visit www.guerrillaicecream.com

About BiteMe Cheesecakes
“Bite Me” We mean that literally… is a mini cheesecake that satisfies the sweet tooth, converts the nonbelievers and makes an addict out of the strong willed. You may be thinking “it’s just a cheesecake” but it’s not. Alone, it out shines the competition cheesecakes but with the Merlot Berry or strawberry balsamic reductions as toppings it takes the cake. For more information please visit www.bitemecheesecakes.com

About Sharps
SHARPS opened for business in 2002 to help get guys comfortable in their own skin and spark a major movement around new-school barbering. SHARPS has a full range of products for Shave, Hair, Body, and Face. We're always in search of better prep, 24/7, constantly evolving the goods and services to get you prepped daily. SHARPS is now sold in top barbershops and retail stores in the USA and all around the world, including a SHARPS Barber and Shop in London, UK which opened in 2007. For more information please visit www.sharpsusa.com

About Crunch
There are no judgments here – No too much or not enough. No glares of disapproval. Here we keep open minds. We are nurturers. We seek only to encourage, empower and entertain. There is no one type. There is no one reason. There is no one way. What we are is a diverse community; what we have is a culture of fun; what there is, is room for everyone: all kinds of people with all kinds of goals who’ve chosen to come reach them with us.

Crunch. No Judgments. For more information please visit www.crunch.com

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Contact
Chandon Lucien
Shy Winkfield
347-451-4712
www.chandonlucien.com
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