Direct-to-Consumer Pioneer Dale Henn Joins Risdall Marketing Group to Form New Division
Risdall Henn Direct-to-Market brings together the expertise and suite of resources necessary to effectively connect with consumers.
New Brighton, MN, September 23, 2010 --(PR.com)-- Risdall Marketing Group (RMG) has teamed with direct to consumer pioneer Dale Henn to form Risdall Henn Direct-to-Market (RHDM). Devoted to helping drive product sales through a variety of distribution strategies, RHDM brings together the expertise and suite of resources necessary for companies to effectively and efficiently connect directly with consumers.
Henn joins the agency as president of the new division and will work closely with clients of all sizes — from entrepreneurial and start ups to established corporations — to craft direct product marketing programs that break through the clutter and drive product sales.
“Having a great product is only part of the success story,” said Dale Henn, President, Risdall Henn Direct-to-Market. “To generate direct-to-consumer sales, there needs to be a team that can bring together all the elements to capture consumer interest. With Risdall Henn Direct-to-Market, we’re able to really help those companies target their message, connect with the consumer and deliver results quicker than traditional retail driven B2B marketing efforts.”
RMG founder and CEO, John Risdall first met Henn in 2004 when Risdall was a judge for the syndicated TV Show, “Million Dollar Idea.” Henn won first place on the show with TurboFit, a compact weight lifting system. Since then, Henn has stayed connected as an agency client – first with Compex Technologies and most recently with Contour Technology, a company he founded in 2006.
“Having worked with Dale over the years, I know exactly the power and potential he can bring to clients — his direct-to-consumer track record is simply amazing,” said John Risdall, Founder and CEO of Risdall Marketing Group. “The new division capitalizes on the depth and breadth of our 37 year old organization and gives our clients yet another powerful tool for driving sales and realizing results fast.”
Through his career, Henn has been intimately involved in the development and marketing of innovative, market-changing consumer lifestyle, nutraceutical and fitness products, most recently with Minneapolis-based Contour Technology LLC. As CEO of Contour Technology, Henn achieved first year direct to consumer sales of more than $50 million for its Contour Core Sculpting System abdominal belts. The sales of the product have been driven primarily through a powerful infomercial strategy has been the number one performing infomercial in the history of direct response television. Additionally, Henn formed a joint-venture in 2009 to handle the retail and additional direct response television distribution with Allstar Marketing Group, creator of the enormously successful Snuggie Blanket.
Prior to founding Contour Technology, Henn put his direct to consumer marketing prowess to work for Compex Technologies where he implemented sales and marketing strategies via multiple distribution channels and drove significant growth for the organization — including $20 million in direct to consumer sales for the Slendertone abdominal belt. At Compex, Henn began as Director of Sales and Marketing for the Compex Sport muscle stimulators and then was elevated to director of sales for Compex Technologies and its Slendertone abdominal belt and bun-n-thigh shorts muscle stimulators.
Earlier in his career, Henn held positions at Humanetics Corporation, an ingredient supplier to the dietary supplement industry, Canton, Ohio-based Fitness Quest, Chaska, Minn-based American Harvest, a housewares marketer/manufacturer and NordicTrack, Inc. While at NordicTrack, Henn worked closely with Jim Sandstrom, President of Risdall Sandstrom Media Works, a division of Risdall Marketing Group.
A graduate of St. Cloud State University, Henn has been a keynote speaker, trained world class athletes and authored numerous articles.
For more information about Risdall Henn Direct-to-Market visit www.risdallhenn.com
About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of $190 million and more than 80 employees. Headquartered in New Brighton, Minn., Risdall is a full-service agency with 14 specialized divisions and is heralded as one of the oldest and most successful agencies in the Twin Cities. A variety of Twin Cities business media rank RMG as the largest Web developer, the third largest PR agency and the sixth largest advertising agency in Minnesota. For more information, visit www.risdall.com.
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Henn joins the agency as president of the new division and will work closely with clients of all sizes — from entrepreneurial and start ups to established corporations — to craft direct product marketing programs that break through the clutter and drive product sales.
“Having a great product is only part of the success story,” said Dale Henn, President, Risdall Henn Direct-to-Market. “To generate direct-to-consumer sales, there needs to be a team that can bring together all the elements to capture consumer interest. With Risdall Henn Direct-to-Market, we’re able to really help those companies target their message, connect with the consumer and deliver results quicker than traditional retail driven B2B marketing efforts.”
RMG founder and CEO, John Risdall first met Henn in 2004 when Risdall was a judge for the syndicated TV Show, “Million Dollar Idea.” Henn won first place on the show with TurboFit, a compact weight lifting system. Since then, Henn has stayed connected as an agency client – first with Compex Technologies and most recently with Contour Technology, a company he founded in 2006.
“Having worked with Dale over the years, I know exactly the power and potential he can bring to clients — his direct-to-consumer track record is simply amazing,” said John Risdall, Founder and CEO of Risdall Marketing Group. “The new division capitalizes on the depth and breadth of our 37 year old organization and gives our clients yet another powerful tool for driving sales and realizing results fast.”
Through his career, Henn has been intimately involved in the development and marketing of innovative, market-changing consumer lifestyle, nutraceutical and fitness products, most recently with Minneapolis-based Contour Technology LLC. As CEO of Contour Technology, Henn achieved first year direct to consumer sales of more than $50 million for its Contour Core Sculpting System abdominal belts. The sales of the product have been driven primarily through a powerful infomercial strategy has been the number one performing infomercial in the history of direct response television. Additionally, Henn formed a joint-venture in 2009 to handle the retail and additional direct response television distribution with Allstar Marketing Group, creator of the enormously successful Snuggie Blanket.
Prior to founding Contour Technology, Henn put his direct to consumer marketing prowess to work for Compex Technologies where he implemented sales and marketing strategies via multiple distribution channels and drove significant growth for the organization — including $20 million in direct to consumer sales for the Slendertone abdominal belt. At Compex, Henn began as Director of Sales and Marketing for the Compex Sport muscle stimulators and then was elevated to director of sales for Compex Technologies and its Slendertone abdominal belt and bun-n-thigh shorts muscle stimulators.
Earlier in his career, Henn held positions at Humanetics Corporation, an ingredient supplier to the dietary supplement industry, Canton, Ohio-based Fitness Quest, Chaska, Minn-based American Harvest, a housewares marketer/manufacturer and NordicTrack, Inc. While at NordicTrack, Henn worked closely with Jim Sandstrom, President of Risdall Sandstrom Media Works, a division of Risdall Marketing Group.
A graduate of St. Cloud State University, Henn has been a keynote speaker, trained world class athletes and authored numerous articles.
For more information about Risdall Henn Direct-to-Market visit www.risdallhenn.com
About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized billings of $190 million and more than 80 employees. Headquartered in New Brighton, Minn., Risdall is a full-service agency with 14 specialized divisions and is heralded as one of the oldest and most successful agencies in the Twin Cities. A variety of Twin Cities business media rank RMG as the largest Web developer, the third largest PR agency and the sixth largest advertising agency in Minnesota. For more information, visit www.risdall.com.
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Risdall Marketing Group
Eva Keiser
651-286-6700
www.risdall.com
Eva Keiser
651-286-6700
www.risdall.com
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