Cleveland Ad Agency Point to Point Analyzes Relationship Between Building Products, Contractors and Marketing

Cleveland, OH, September 23, 2010 --(PR.com)-- Ninety-nine percent of contractors are involved in their organization’s building product purchases in the $869 billion construction industry.

But are building products correctly marketed to contractors?

Through their latest white paper, “Best Practices for Selling Building Products Through Contractors,” Cleveland marketing firm Point to Point provides insight into the relationship between contractors and the purchasing of building products, and how to develop sound marketing strategies when approaching the highly fragmented market.

“It is becoming increasingly difficult to gain a solid understanding of contractors in the U.S; from reaching specific audiences to changing demographics,” said Mark Goren, president at Point to Point. “Savvy building product marketers need to transform these challenges into opportunities.”

For the white paper, Point to Point relied on third party data, interviews with individual contractors, and their own industry experience to answer a variety of questions, including:

What are best practices for reaching contractors?
What are the most recent trends in the contractor market?
Which marketing trends actually speak to contractors?
How does interactive marketing work with contractors?

To learn how an in depth knowledge of the contractor cohort and an integrated marketing strategy can be tailored to best meet the goals of individual building materials manufacturers, contact Point to Point today.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit pointtopoint.com or follow us on Twitter @pointtopointinc.

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